DR. BEL MOLOKWU LAUNCHES NEW BOOK ON ADVERTISING
On Thursday, November 16, a book written by Dr. Josef Bel Molokwu, Senior Fellow and member of the Management team at the School of Media and Communication, SMC, was presented to the public at the NAN Media Centre, National Theatre Annexe, Iganmu, Lagos.
The 472 page book titled “A Trilogy of Advertising: The Profession, The Practice, The Philosophy”, was launched under the auspices of the Advertising Practitioners Council of Nigeria, APCON. Dr Bel Molokwu was former Registrar/Chief Executive of the Advertising Practitioners Council of Nigeria – APCON from 1994 – 2005.
The launch which was chaired by former Chairman of APCON and Chairman of Reckitt Benckiser Nigeria, Chief Olu Falomo had in attendance prominent and eminent practitioners in the Nigerian advertising space including the Current APCON Chairman and CEO, Alhaji Garba Bello Kankarofi among others.