SAMAILA MANDE is scholar in Business Administration with specialization in Marketing Communication and Entrepreneurship. Presently, he is Senior Lecturer, and Head of unit/adviser (CEMBA/CEMPA), School of Management Sciences at National Open University of Nigeria. He is also an Adjunct Research Fellow at the School of Media and Communications, Pan-Atlantic University, Lagos State. He was recently appointed the Business Manager and formerly national publicity secretary of The Academy of Management Nigeria (TAMN). A Faculty Member of Nigerian Military School of Public Relations, Bonny Cantonment, Lagos; and also a Faculty Member, Nigerian Military School of Medical Sciences, Ojo Cantonment, Lagos. He is Adjunct Academic staff and was formerly the pioneered Head of Department of Mass Communication Igbinedion University Okada where he served as the Sub-Dean, College of Art and Social Sciences, Igbinedion University, Okada. He was also visiting lecturer at Kogi State University, Kogi State and Benson Idahosa University, Benin City, Edo State, Nigeria. He was with Newswatch Communications Limited.He has membership of professional bodies such as: National Institute of Marketing of Nigeria (NIMN); Nigeria Institute of Public Relations (NIPR); Nigerian Institute of Management (NIM); Advertising Practitioners Council of Nigeria (APCON); Institute of Management Consultants (IMC) and an accredited Management Consultant of Centre for Management Development Consultant (CMD); Nigerian Union of Journalists (NUJ); The African Council for Communication Education (ACCE) and The Academy of Management Nigeria (TAMN). He is currently the President of The Brands Academy Nigeria (BRAN). A Graduate of Public Relations, he holds a Post-Graduate Diploma in Business Administration specializing in Marketing and an M.Sc Degree in Mass Communication from Benue State University, Makurdi. He also holds an M.Sc Degree in Marketing and an MBA in Marketing, both from the University of Nigeria Nsukka and a Ph.D in Business Administration. He enjoys public affairs discussions and engagements.