I began my marketing career in Lever Brothers Nigeria Limited (Unilever Plc) as Brand Manager in Training in February, 1980. At various times in Lever Brothers, I managed Vim, Pepsodent, Close-up, Astral range and Sunlight. This meant that I initiated and co-ordinated activities to develop and grow the brands profitably. These tasks included advertising, sales promotion, distribution, pricing, new product development, packaging development and marketing research. I also took active interest in sales. The subsequent core marketing positions I held were similar in job content to what I did as a Brand Manager but with higher accountabilities. These marketing responsibilities were in the pharmaceutical and services sectors. I also held a top sales position in the beverages sector. See brief descriptions below:
- Product Manager, Swiss-Nigeria Chemical Company Limited (a Ciba-Geigy company). The responsibilities here are the same as those of a brand manager except that I was also involved in the management of the sales force and branch operations. The product portfolio comprised Otrivin, Capquin, Otrinol, Eurax, Painax
- Marketing Manager, DHL. I was in charge of the total marketing function of the company.
- National Sales Manager, Nigeria Distilleries Limited. In this position, I managed a pan-Nigeria sales force which involved recruitment, training, control and motivation, planning and execution of sales initiatives.
- Head of Marketing (Consumer), Glaxo-SmithKline Nigeria Plc. My remit here included the management of the brand management team, co-ordination of the marketing planning process for the consumer brands and liaison with other departments to ensure adequate supply of products to meet demand
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