Mathew Eigbe
I began my marketing career in Lever Brothers Nigeria Limited (Unilever Plc) as Brand Manager in Training in February, 1980. At various times in Lever Brothers, I managed Vim, Pepsodent, Close-up, Astral range and Sunlight. This meant that I initiated and co-ordinated activities to develop and grow the brands profitably. These tasks included advertising, sales promotion, distribution, pricing, new product development, packaging development and marketing research. I also took active interest in sales. The subsequent core marketing positions I held were similar in job content to what I did as a Brand Manager but with higher accountabilities. These marketing responsibilities were in the pharmaceutical and services sectors. I also held a top sales position in the beverages sector. See brief descriptions below:
  • Product Manager, Swiss-Nigeria Chemical Company Limited (a Ciba-Geigy company). The responsibilities here are the same as those of a brand manager except that I was also involved in the management of the sales force and branch operations. The product portfolio comprised Otrivin, Capquin, Otrinol, Eurax, Painax
  • Marketing Manager, DHL. I was in charge of the total marketing function of the company.
  • National Sales Manager, Nigeria Distilleries Limited. In this position, I managed a pan-Nigeria sales force which involved recruitment, training, control and motivation, planning and execution of sales initiatives.
  • Head of Marketing (Consumer), Glaxo-SmithKline Nigeria Plc. My remit here included the management of the brand management team, co-ordination of the marketing planning process for the consumer brands and liaison with other departments to ensure adequate supply of products to meet demand
  In addition to practising marketing, I have taught and still teach marketing and cognate courses.  I lectured marketing management to MBA students of Lagos State University, LASU, prepared students in Nigeria for the Diploma programme of the Institute of Sales and Marketing Management, UK. I have also facilitated training programmes in such areas as Marketing Planning, Integrated Marketing Communications, Marketing Research, Sponsorship, Advertising, Key Accounts Management, Direct Marketing, Selling Skills, Relationship Marketing, Customer Relationship Management, Retail Operations Management, Services Marketing, Experiential Marketing,  Marketing Strategy and Consumer Behaviour. My career in marketing has afforded me the opportunity to understand the workings of a business enterprise and the chance to travel to and work with people from different geographies.
  • Conference Presentations
The Power of Marketing: Leveraging Corporate Performance And Profitability at The 1st National Marketing Forum on 28 August