Selling is an exchange of a product or service for value.  Selling is the final aim of all marketing and promotional efforts, without which these efforts are in themselves futile.  Selling is a skill that can be taught and learnt.

The School of Media and Communication (SMC), Pan-Atlantic University, is pleased to present a workshop on marketing and selling aimed at helping participants develop key skills in marketing and selling.

The workshop will provide answers to the following questions: where do Sales and marketing strategies meet or diverge? Are there distinctive requisites that define the marketing and selling? What are the marketing and selling strategies and skills that will succeed in a depressing economy such as ours? What distinguish the Big Sell from the Small (but Continuous) Sell? Are there attributes and skills peculiar to Salespersons in one industry from the others in a stringent market like Nigeria’s? Can Personal selling skills succeed in a mass-customer field as it does in specialized fields? Are there psychological forces at play in Selling? What special attributes are needed to be successful in selling products with great variety in model and price? What is Digital Selling? How effective can it be in a multi-social-tier market like Nigeria’s?

Please join us in a 4-day workshop as we seek answers to above questions which will help build new marketing and selling skills for you and your organization.

For Whom:

  • Print and Electronic Media Practitioner
  • General Salespersons
  • Selling Function Supervisory Cadre
  • Regular and Ad Hoc Selling Reps
  • Sales Managers
  • Customer Service Functionaries
  • Outstation Selling Personnel (Regular and Ad Hoc)
  • Foot and Motorized Selling Agents
  • Agent Offices
  • Specialized Sales Functionaries.

Mode of Delivery:

The workshop, which will be anchored by an array of not-run-of-the-mill Facilitators, but by those who understand the peculiarities of the Nigerian environment and the needs of sundry industry groups will involve lectures, use of case study models, and wide range of practical and enjoyable approaches to bring out the best in the participants. It will therefore be very interactive and accommodating.

Duration:                    4 Days

Date:                           March 19 – 23, 2018.

Course Fee:               N225,000 per participant - The fee includes: tuition, course materials breakfast and lunch.

N285,000 (includes accommodation & dinner)

Venue:                        School of Media and Communication (SMC) Pan-Atlantic University, Main Campus.

Km 52 Lekki-Epe Expressway, Ibeju-Lekki, Lagos.


Isaac – 08033460440

Opeyemi Gazali – 0806 638 5629, 0805 812 7207

Email –