Introduction
The advent of digital technology has revolutionized the marketing communication landscape, presenting both challenges and opportunities for businesses (Nesterenko, et. al., 2023). The disruption has also altered the understanding of the concept of marketing communications with several significant changes in how businesses interact and communicate with consumers (Sandi, 2023). Thereby necessitating a change in approach to the study and practice of marketing communication globally. The new era particularly in the field of marketing is regarded as ‘Marketing 3.0’ (Sandi, 2023). This novelty in approach emphasizes the importance of sustainability values in marketing communications (Sandi, 2023). This, in essence, implies business must communicate their commitment to these issues and demonstrate concrete actions that support those values (Sandi, 2023; Nesterenko, et. al., 2023). Also, importantly, the need for relevant knowledge in this dimension has become a necessity for scholars and practitioners in marketing communication and related fields. To this end, the Centre of Media and Communication Research (CMCR), Pan-Atlantic University, in partnership with VerdantZeal invites scholars and professionals in Marketing Communication and related fields to a two-day event that will promote fresh understanding in the study and practice of Marketing Communication in the digital era.
The event is titled “Colloquium on Sustainable Marketing Communication in Digital Business Spaces” and is scheduled to be held online from May 16-17, 2024.