Academic Program

MSc in Media and Communication – Hybrid

About MSc in Media and Communication

We are excited to introduce a Hybrid MSc Media and Communication programme to cater for the ever-changing needs of individuals, corporate organisations, and the larger society: an online and in-person programme for one year. The great news is that you can conveniently work and study at the same time, from any part of the world and get the degree one year after enrolment. 

 
The Hybrid MSc programme in Media and Communication is a response to the needs of the media, culture, creative and communication (PR, Advertising, Marketing and Corporate Communication) industries we serve and has been conceived as a combination of academic and relevant industry training. This was achieved through extensive consultation with industry stakeholders, and its delivery uses the appropriate pedagogical methods and practices in the broad areas of our discipline.

Our pedagogical approach combines robust, interactive in-person and virtual discussions with:

–        Practical projects

–        Career fair and internship opportunities

–        Meet the industry experts’ series

–        Career fair and internship opportunities

–        Nollywood Studies Centre’s ‘Meet the artistes’

 
The MSc programme is a response to the needs of the industry and has been conceived as a combination of academic and professional training. This purpose will be attained through curriculum design, especially the content that was developed in consultation with industry stakeholders, and through pedagogical methods. In the writing stream, we have kept in mind the desire of industry leaders in print, audiovisual, film and video, as well as corporate communication, for graduates with high conceptual and technical skills.
Our programme is uniquely designed to produce professionals with flexible and adaptive skills, able to perform maximally not only in the media and communication industries, but in fact in any business environment. A Masters degree from the School of Media and Communication is a guarantee of quality. Our industry partners who have asked us for this can hardly wait for the products.
In the enterprise stream, the need of industry for talents that build and maintain corporate brands and images, and who are able to manage overall growth, has translated into a programme which is the first of its kind in our continent. With phenomenal growth in film and video, in new media, in ICT generally, not to speak of private operators in print, radio and television in Nigeria, the market is wide open for quality graduates in media and communication.
As the world emphasizes more and more SMEs, and entrepreneurship, the media and creative industries are looking for a new kind of practitioner: the enterprising, dynamic writer or producer or director or manager who creates or develops content for various media, brings new products to the market place, and can sustain growth in our increasingly competitive environment. This is what our programme is about: forming the new players in an industry undergoing rapid changes. In fact we expect some of our graduates to opt for self-employment, confident that what they have learnt with us will take them to the topmost heights of their careers.
The pedagogical approach which combines classroom experience with practice-expert sessions, and the presence of media professionals (Senior Fellows and Fellows) who teach in it along side academics, ensure that students are imparted with knowledge and skills that would make them highly competent professionally and able to meet the challenges of operating in an increasingly complex and interdependent global environment. The internship programme that exposes students to real life professional experience over a minimum of three months, while researching their dissertations at the same time, ensures that students test their new found skills, knowledge and insights in the real world before graduation.
 
 
Download Programme Flier

MSc Objectives

Career Fair: interact with HR managers and recruitment executives from top corporate organisations in Lagos to learn about the value created by their companies, where you fit in and for possible internship placements or employment opportunities. The University provides a platform for such career opportunities to be explored but has no direct control over which company hires which student.

Meet the Industry Experts Series: CEOs, media and communication, or other business executives who have excelled in their industries or sectors are invited to interact with our students to share invaluable work-life experiences thereby preparing them for the future.  

 
The general objectives of this programme are to:

  • Provide a high quality Masters programme in the area of communication and media comparable to the best in the world by applying internationally tested principles and techniques appropriate to the Nigerian environment
  • Impart a high level of education relevant to the needs of the nation and the African continent through maintaining a strong relationship with the creative industries and media
  • Train and instil in our students the highest level of ethics in the pursuit of their professional work and personal life, thus preparing them to play an active role in social transformation with a sense of purpose and integrity
  • Create an atmosphere that encourages the pursuit of excellence in scholarship, service and personal growth.

Specifically the MSc programme aims to:

  • Develop the technical, conceptual and creative skills of our students to the highest level in three media and communication areas, writing for the media, media enterprise and marketing communications
  • Instill ethical principles and practices in the formation of media and communication professionals
  • Train students in best practice in theoretical and applied research in the discipline
  • Develop an entrepreneurial spirit in students in three core skill areas

Requirements

Admission requirements into the programme shall include the following:

Possession of a Bachelors (Hons) degree in a relevant discipline from an accredited university with at least a Second Class Lower Division (Candidates with a HND or equivalent and who have an additional appropriate qualification may also apply)
Satisfy the School in a selection process (including an aptitude test, essay writing and an oral interview; applicants with satisfactory scores in the GRE or GMAT will only be exempted from the aptitude test)

Satisfy other University/Postgraduate requirements   

*5 Credits passes (including English)
*Academic Transcript to be submitted before the end of December 2022
*NYSC Certificate/or Exemption

Downloads

Download Two MSC Transcript Request Form
Kindly provide one academic referee and one professional referee

Graduation

To be awarded the Master of Science (M.Sc.) degree, candidates must take and pass a minimum of 45 units made up of the following:

21 Units of compulsory courses
18 units of core and elective courses
6 units of dissertation

Candidates must also successfully defend a dissertation before a panel of examiners constituted by the school.

Accomodation

While Pan-Atlantic University itself does not provide accommodation for students, it has made available land within University property for hostels to be built and administered by private developers. All hostels built on University land are within a short walking distance of the academic buildings and comply with University regulations.

The price of accommodation will depend on hostel developers and the room configurations.

Room configurations are usually:

  • Single room
  • Double room
  • Three or four-person room

The providers may also charge a refundable caution deposit.

Students may choose from this list of approved hostel providers

 

Female Hostels

 

  1. Pearl Hostel

Phone numbers: 08102164333, 07036503695, 08102164312, 07046310437.

Email: sales@firstworld-communities.com    Or  info@firstworldpearl.com

Website: http://www.firstworldpearl.com/

 

  1. Trinity Hall of Residence

Phone numbers: 08090886281, 08058346676

Email: trinityhallpau@gmail.com

Website: http://www.trinityhallpau.com/

 

      3. Cedar House

Phone number: 0806 067 1077

Email:hello@studentaccommod8.com

https://www.studentaccommod8.com/n/new/cedar

 

       4. Trezadell Hall

Phone number: 0908 006 5366 (Solape)

info@trezadel.com

info@yexolaglobal.com

 

Male Hostels

 

  1. Amethyst Hall

Phone numbers: 01-4605149, 08025050459

Email: info@amethysthall.com

Website: http://www.amethysthall.com

 

      2. Faith Hall

Phone numbers: 08035326000, 08020906306, 08157172941, 08120404496

Email: info@faithhostel.com

faithhall1@faithhostel.com

Website: https://www.faithhostel.com

 

        3. Emerald Hall

Phone numbers: 01-460 5149, 0802 505 0459

Website: https://www.emeraldhallpau.com

info@emeraldhallpau.com

 

        4. Cooperative Hall

Phone numbers: 08037255533, 08034351240

Email: cooperativehall@gmail.com

 

       5. The POD Living Hall

Phone numbers:  09134444628, 09032555199.

E-mail :   info@thepodliving.com

Website :  www.thepodliving.com

 

       6. Private Rented Accommodation

The options here include renting a studio flat, a flat/apartment or sharing a house. These can be found in the towns surrounding the University. It is usually cheaper to share accommodation with others.

Application Detail

Applications are invited from suitably qualified candidates for admission into full time and part time programmes for the degree of Masters in Media and Communication in any of the following areas of specialization

 

   

 
APPLICATION FEE:
N10,000 to be paid after filling the application form online@sims.pau.edu.ng

 

APPLICATION PERIOD:
24 January, 2022 – 24 September, 2022

 

EXAM DATES:
From 23 April, 2022 – 28 September, 2022

 

ENTRANCE EXAM TYPE:
Aptitude test, Essay writing, and Oral assessment. Candidates with current or recent satisfactory scores in GRE or GMAT will be exempted from the aptitude test but will be assessed via essay writing and an oral interview.

 

PROGRAMME START DATE:
8 October 2022

 

DURATION:
12 Months (2 semesters and a 3 months project based internship)

 

LECTURE DAYS:
One-week of intensive lectures every 2 months,3 Saturdays of online lectures and alternate Friday online classes.

 

LECTURE VENUE:
School of Media and Communication (SMC)
Pan-Atlantic University (Main Campus),
Km 52 Lekki-Epe Expressway,  Ibeju-Lekki, Lagos.

Fee & Structure

Whether you are considering a full- or a part-time academic journey, this hybrid works perfectly for you in two semesters. There are eight courses in the first semester and five in the second, in addition to the dissertation. The distribution of courses is deliberately structured to allow you sufficient time to work on your dissertation in the second semester. The programme will run on alternate Fridays, Saturdays (except for the last Saturday every month and on the 3rd of December 2022 because of the University’s Convocation ceremony) and on two intensive weeks, both of which will be physical. Please see the spread below.

 

First Semester Courses

  1. Theoretical Foundation of Studies in Media and Communication
  2. Advanced Communication and Writing Skills
  3. Advanced Communication Research Methods
  4. Professional Ethics
  5. Leadership Strategies in the Media
  6. Organisational Communication
  7. Marketing Strategy
  8. New Media and Marketing Communications

 

Second Semester Courses

  1. Media, Culture and Society/Media, Human Person and Society
  2. Topical Seminar in Media and Communication
  3. Advertising
  4. Public Relations Strategies
  5. Statistics and Data Analysis
  6. Master’s Dissertation (only after course work)

More information is available on  our website: www.smc.edu.ng/academic/msc or sims.pau.edu.ng

Meanwhile, the information below will guide you in knowing the nature and structure of our 2022 fees. 

The fees for the programmes cover tuition, course materials (no textbook), the use of ancillary facilities, etc., and they are as follows:

 Full Time: N2, 435, 730

 However, the fees can be paid in instalments as follows: 

 M.Sc.  2022 FULL-TIME FEES:

  • Plan A:Full Tuition Fees: N 2, 435, 730 with 2.5% discount (N 2, 374,836. 75)

 (The discount is applicable if payment is made upon admission in September 2022).

  • Plan B: 1stSemester Fees: N 1, 217, 865  
  • 2nd Semester Fees: N 1, 217, 865  
  • Plan C: 1stInstallment: N 617, 865 (upon admission in September 2022)
  •   2nd Installment: N 300, 000 (November 2022)
  •   3rd Installment: N 300, 000    (January 2023)

            (The same fees are applicable in the 2nd semester)

FAQ

Frequently Asked Questions About MSc in Media and Communication

Q: I have a Higher National Diploma/ a third class degree, how can I apply for the MSC programme?

A: With an HND qualification, you need a Post-Graduate Diploma from a recognized University in any discipline to enable you to apply.

Q: I am a graduate of a non-Media and Communication degree; can I apply for the MSC programme? 
A: Yes if you meet the other requirements. 

Q: Are the tuition fees paid instalmentally? 
A: Yes, there are three flexible payment plans. You only have to adopt the one that suits you. 
 
Q: What is your entrance exam like and how can I prepare for it?
A: Our entrance exam is similar to the GMAT/ GRE because it tests verbal, logical, abstract, essay writing, and quantitative skills, therefore you can use the GMAT and GRE preparatory materials. 
Q: Do I have to do the GMAT/ GRE and your entrance examinations to apply for the MSC programme? 
A: Only one exam is necessary, but you may do both exams to improve your chances. 
 
Q: I wrote the entrance exams previously, but I was not admitted. Can I re-apply?
A: Yes, you can initiate the application process again. Former application details will not apply. 
 
Q: What is a good GMAT/ GRE score?
A: The GMAT /GRE is a standardized exam used by schools to assess how well students are likely to perform in the classroom. The GMAT/ GRE measures basic verbal, quantitative and analytical writing skills. We will consider scores above 50% as a good score. 
Q: Can I specialize in one stream and have knowledge of other streams? 
A: Yes. You can take elective courses from the other streams. 
Q: Can I choose my place for the internship? 
A: Although the school provides internship places but the student can also suggest a place provided it is in line with the school curriculum. 
Q: Is on-campus accommodation guaranteed? 
A: Yes. We have enough hostel accommodation for our students. 
Q: Is on-campus accommodation compulsory? 
A: No. Students are free to make their choices.
Q: What security measures are in place at the university? 
A: The University has provided on-campus security for students and their property.
Q: Where will I take my meals? 
A: There are the different cafeteria and other quick-service restaurants on campus
Q: What extra-curricular activities are available? 
A: Available sports centre
Q: Are there provisions/facilities for the disabled on campus? 
A: Yes, Ramps are provided available facilities to aid their movement
Q: How much does the accommodation cost? 
A: The price of accommodation will depend on the hostel developer and the room configurations. We expect that the maximum payable by a student would be in the range of N650,000 – N950,000 per session.

  • Single room
  • Bed space in a double room 
  • Bed space in a room with 3 to 4 beds 
Q: What about an international exchange programme? 
A: It could be arranged but all expenses will be borne by the student. 
 
Q: What are my chances of getting a very good job after studying in your school? 
A: Your chances of getting a good job after your studies are as high as your skills and your initiative. We provide in-class and out-of-class learning experiences to enable you fit perfectly into an organization. However, it is left to you to prove yourself to prospective employers.
 
Q: Is it possible to work and study? 
A: Yes but only with the part-time programme. It runs for 21 months. It comprises 18months of classroom experience and exams and a mandatory 3months internship (office or project base), with a minimum of 80% classroom attendance.
Q: When is my transcript needed? 
A: Your transcript is expected before the end of December.
 
Q: How do I apply? 
A: Please log on to www.sims.pau.edu.ng to apply online. The form must be filled out with precise information to demonstrate your academic ability, professional outlook, and personality. Two Reference forms should be completed by people who know you on an academic or professional level and can comment on the area stated.
© SCHOOL OF MEDIA AND COMMUNICATION, PAN-ATLANTIC UNIVERSITY