Stakeholder Relations and Media Management

Introduction

More than ever before, the importance of stakeholder engagement is now on the front burner of many image and brand managers of organisations.  This follows a growing realization of the sensitivity of the modern stakeholder, who wants to be recognised and appreciated every at inch of the relationship.  Of course, wise organisations know that the survival of their businesses depend a great deal on making sure that every stakeholder is given due attention and respect. The same concern and attention go for managing the media in crisis situations.

Handling the media and other stakeholders requires skills that cut across public relations, human management and crisis management. Particularly in moments of organisational crisis whether great or small, it is important to know what sort of messages to provide the public, how to influence what the media will say about the incident, minimise brand impact and avoid brand erosion.

The 3-Day seminar on Stakeholder Relations and Media Management will focus on helping participants improve their capacity for engaging successfully with the publics of their organisation before, during and after crisis moments.

Objectives

1. The purpose of the seminar is
2. To enhance participants’ skills in effective media and stakeholder management
3. To provide tools for protecting brand equity through public communication
4. To build confidence and skill for handling media parleys and media briefings

For Whom

1. Corporate affairs managers
2. Corporate communications managers
3. Human resource managers
4. Relationship managers
5. Chief press secretaries
6. Public relations officers
7. Special assistants/media advisers
8. Information officers

Duration:

3 days