Effective corporate identity management requires the engagement of a broad range of tested strategies and competencies if any organisation must survive today’s dynamic business environment. When people think about a company or their products, it is really the unconscious consideration of the company’s reputation that is at the forefront of their mind.
As a strategic asset that determines whether a company will remain a going concern especially during challenging times, building and sustaining strong corporate reputation demands lots of hard work, immense resources, consistency in value propositions, excellent quality offerings and delivering on stakeholders and market expectations which forms the core of brand equity growth thus impacting the bottom-line. Since no single organisation is insulated from the likelihood of reputation management crisis, it becomes imperative for managers saddled with such responsibilities to have a firm grasp and master such strategies and tools that makes for effective reputation management.
This seminar will enhance and sharpen the competencies of image makers, corporate communication and brand managers by empowering them with up-to-date crisis communication tools. It will acquaint participants with the act of reputation management and effective deployment of a robust communication strategy as key to survival in a volatile environment like ours.
It will feature practical strategic sessions by looking at some organisations that bounced back from crisis that borders on their reputation and brand perception.
Grace – 0806 638 5629
Isaac – 0803 346 0440
Professional Education – 0805 812 7207
Email – firstname.lastname@example.org
Dr. Josef Bel-Molokwu
Mr. Kenneth Esere
Dr. Silk Ogbu
Mr. Olufemi Adeyemo
Mr. Lampe Omoyele
Dr. Austin Nweze
Mrs Temitope Falade
N272,650 (without accommodation)
N392, 650 (with accommodation for 4 nights + dinner)
N210,000 (online course fee)
“It has been an insightful 5 days here during the External Relations and Reputation Management programme at the School of Media and Communication, Pan-Atlantic University.
I would say that my expectations have truly been surpassed in many regards.I found it very satisfying and enlightening, the various modules that we participated in.
I think the coordinators of this programme have done a great job in identifying the various subjects that would make one a truly strong external communications person or a truly strong reputations management person. Looking at the modules before I started the programme, I really couldn’t identify how they were going to be as useful to me as they turned out to be. At the end of the day I think it all shows that there is a lot of skill, a lot of expertise on the part of the people that have put this together.
The facilitators have been excellent, we have had such wonderful sessions. They have been able to get people from the class to share from their various experiences. They have been able to also share from their own life experiences…– Olatomiwa Akande, External Communications Manager, Nigerian Bottling Company, Lagos, Nigeria.