Experiential marketing is not just a buzz word in marketing, nor one of those professional jargons, but rather a growing trend which involves marketing a product or a service through engaging customer experiences.
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Experiential marketing is not just a buzz word in marketing, nor one of those professional jargons, but rather a growing trend which involves marketing a product or a service through engaging customer experiences.
Experiential Marketing is also known as Engagement Marketing and entails tactics that bring brands in contact with their target audiences. Such engagements, when well executed create emotional attachments to the products/services under reference and subsequently attract patronage.
With the appropriate skills, organisations that successfully execute Experiential Marketing strategies witness surge in patronage and sales volume. The skills revolve around the ability and dexterity to present their products and services to consumers in a manner that ingrains both the psychological and physical attributes of a product in the psych of existing and potential consumers. This subsequently induces consumption and brand loyalty. As a marketing genre that emphasizes valuable contact with the audience, Experiential Marketing encourages the customers to become the marketing executives themselves by taking the lead to promote the products because they have emotional investment in that product.
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