SMC
Professional Course
Digital Marketing Workshop

With every market segment online, it is imperative to learn how to harness digital marketing channels to avoid missing out on the opportunities digital marketing brings and to stay ahead of your competition. The Digital Marketing Workshop is designed and delivered by the School of Media and

SMC
Date

Mar 12, 2020

Cost

₦ 206

Length

1 Day

  • Date

    Mar 12, 2020

  • Cost

    ₦ 206

  • Length

    1 Day

Introduction

With every market segment online, it is imperative to learn how to harness digital marketing channels to avoid missing out on the opportunities digital marketing brings and to stay ahead of your competition.

The Digital Marketing Workshop is designed and delivered by the School of Media and Communication (SMC), Pan-Atlantic University and Wild Fusion Digital Centre to provide a detailed practical introduction to Digital Marketing as participants learn how to get meaningful results from the most effective digital channels available today.

Exercises are given throughout the workshop to offer practical guidance to the core digital marketing techniques and enable participants leave with solid hands on experience that they can immediately implement in their daily business activities. Special emphasis is placed on applying these techniques at an international level, thereby equipping you for today’s global marketplace.

Course Content

Six modules are taught on the Digital Marketing Working with delivery within three days:

Fundamentals of Digital Marketing

Social Media Marketing

Digital Marketing Strategies

Google/Web Analytics

Business Ethics

Email Marketing

Learning Outcome

On completion of this course, participants will be able to:

Plan and execute well-structured integrated Digital Marketing strategies that are tied to business objectives.

Use social media platforms to create online experiences that increase customer engagement and create sales opportunities

Put mobile marketing to work across all aspects of the consumer journey

Monitor and improve campaign performance across social media and mobile marketing channels

Understand how to analyse digital marketing activities and make decisions based on this analysis.

Who Should Attend?

This workshop is suitable for anyone who wants to understand the essential elements of running effective digital marketing campaigns based on a well-planned and integrated digital marketing strategy such as business owners, marketing managers, digital managers, social media professionals, communications professionals, government, people seeking to advance their career, start-ups and any one relying on the internet to grow their business.

Prerequisite

We recommend that participants are familiar with digital marketing or marketing concepts and internet usage.

Course Fees

N per participant. This covers all course materials, tea break and lunch.

Certificate

A Certificate of Participation from the School of Media and Communication (SMC), Pan-Atlantic University will be awarded to participants who attend all the modules and fulfill all the requirements of this course.

Enquiries and Registration

For more information about the workshop, please visit www.wdc.com.ng, call 014536698, 0806 638 5629 or email digitalmarketing@wdc.com.ng, info@smc.edu.ng

© SCHOOL OF MEDIA AND COMMUNICATION, PAN-ATLANTIC UNIVERSITY