Experiential marketing is not just a buzz word in marketing, nor one of those professional jargons, but rather a growing trend which involves marketing a product or a service through engaging customer experiences. Experiential Marketing is also known as Engagement Marketing and entails tactics that bring brands in contact with their target audiences. Such engagements, when well executed create emotional attachments to the products/services under referenceand subsequently attract patronage.
With the appropriate skills, organizations that successfully execute Experiential Marketing strategies witness surge in patronage and sales volume. The skills revolve around the ability and dexterity to present their products and services to consumers in a manner that ingrains both the psychological and physical attributes of a product in thepsych of existing and potential consumers. This subsequently induces consumption and brand loyalty. As a marketing genre that emphasizes valuable contact with the audience, Experiential Marketing encourages the customers to become the marketing executives themselves by taking the lead to promote the products because they have emotional investment in that product.
The aim of this training is to provide participants with basic understanding of marketing and how to leverage Experiential Marketing as a veritable part of an effective promotional mix for any organisation irrespective of the size, nature and industry. It will structure participant’ knowledge of marketing as a value creation process and brand activation as an exciting way to demonstrate the value that has been created and make it appealing and
appreciated by the target audience.
The key objectives of this Masterclass are:
Six modules are taught on the Digital Marketing Working with delivery within three days:
At the end of the programme, participants should be able to:
The Masterclass is strongly recommended for marketing managers, business owners and young professionals who are interested in taking up a career in experiential
N243,225 (without accommodation)