SMC
Professional Course
Stakeholder Relations and Media Management

Handling the media and other stakeholders requires skills that cut across public relations, human management and crisis management. Particularly in moments of organizational crisis whether great or small, it is important to know what sort of messages to provide the public, how to influence what the media will say about the incident, minimize brand impact and avoid brand erosion.

SMC
Date

Jun 9, 2021

Cost

₦ 205

Length

3 days

  • Date

    Jun 9, 2021

  • Cost

    ₦ 205

  • Length

    3 days

Introduction

More than ever before, the importance of stakeholder engagement is now on the front burner of many image and brand managers of organizations. This follows a growing realization of the sensitivity of the modern stakeholder, who wants to be recognized and appreciated every at inch of the relationship. Of course, wise organizations know that the survival of their businesses depend a great deal on making sure that every stakeholder is given due attention and respect. The same concern and attention go for managing the media in crisis situations.

Handling the media and other stakeholders requires skills that cut across public relations, human management and crisis management. Particularly in moments of organizational crisis whether great or small, it is important to know what sort of messages to provide the public, how to influence what the media will say about the incident, minimize brand impact and avoid brand erosion.

The 3-Day seminar on Stakeholder Relations and Media Management will focus on helping participants improve their capacity for engaging successfully with the publics of their organization before, during and after crisis moments.

Objective

The purpose of the seminar is

  • To enhance participants’ skills in effective media and stakeholder management
  • To provide tools for protecting brand equity through public communication
  • To build confidence and skill for handling media parleys and media briefing

Delivery

Presentations

Practical/interactive sessions.

Role play.

For Whom

  • Corporate affairs managers
  • Corporate communications managers
  • Human resource managers
  • Relationship managers
  • Chief press secretaries
  • Public relations officers
  • Special assistants/media advisers
  • Information officers

Expected Outcomes

Expected Outcomes:

At the end of the training, participants will

  • Gain deeper understanding of stakeholder relations
  • Understand the nature of the media
  • Have improved communication skills
  • Possess communication skills for upholding brand equity in and out of crisis
  • Learn the skills for handling media parleys and conferences
  • Media Interviews/Handling Press Conferences

Certificate

Yes

Fees

N205, 000

N263, 500 with Accomodation

Contact information

Opeyemi – 0806 638 5629, 0805 812 7207

Damilola - 08063237056

Isaac – 0803 346 0440

Email – professionaleducation@smc.edu.ng; info@smc.edu.ng

“It has been an insightful 5 days here during the External Relations and Reputation Management programme at the School of Media and Communication, Pan-Atlantic University.

I would say that my expectations have truly been surpassed in many regards.I found it very satisfying and enlightening, the various modules that we participated in.

I think the coordinators of this programme have done a great job in identifying the various subjects that would make one a truly strong external communications person or a truly strong reputations management person. Looking at the modules before I started the programme, I really couldn’t identify how they were going to be as useful to me as they turned out to be. At the end of the day I think it all shows that there is a lot of skill, a lot of expertise on the part of the people that have put this together.

The facilitators have been excellent, we have had such wonderful sessions. They have been able to get people from the class to share from their various experiences. They have been able to also share from their own life experiences…– Olatomiwa Akande, External Communications Manager, Nigerian Bottling Company, Lagos, Nigeria.

-Olatomiwa Akande

SMC
© SCHOOL OF MEDIA AND COMMUNICATION, PAN-ATLANTIC UNIVERSITY