Introduction
Broadcasting has been fully democratized in Nigeria, giving rise to multiplicity of broadcast stations. There are currently about 200 television stations, while radio stations now number over 600 in the country, not to mention online stations.
Each of these stations vie for quality programmes to deliver on their core mandates of information dissemination, education, entertainment, commercial services, as well as social mobilisation and cultural cohesion in the nation.
The broadcast media are here to stay, strengthened even more by the advances in technology to reach the far ends of the world. But challenged by the growing citizen journalism, the need to groom more professional broadcasters has become more urgent today than ever before.
Broadcasting is an exciting professional world. In the words of Andrew Boyd, et al, “few professions can match broadcast journalism for its rewards in terms of job satisfaction, interest, variety, excitement, experiences, creativity – and for the select few – fame and wealth.”
The SMC Certificate Course in Broadcasting (CCB) is poised to prepare modern professional broadcasters to fill the skill gaps in the industry. Our state-of-the-art radio and television studios, our industry-formed faculty, coupled with our trendy editing suites will ensure that participants graduate being industry-ready.
Programme structure:
The course will be a 20-day modular programme spread across four months. Generic broadcast modules will be complemented by practical sessions in television, radio and internet broadcasting streams.
Course Content
- Media and communication: a conceptual overview
- Presentation skills in audio and visual media
- Diction skills for broadcasters
- Live reporting skills
- The studio environment
- Interview techniques in audio-visual media
- Broadcast audience analysis
- News media: convergence principles and practices
- Production in broadcast media
- A glossary of broadcast studio equipment
- Programming and scheduling in the ICT age
- Broadcast news and features writing
- The person of the broadcaster
- Programme anchorage skills
- Media enterprise
- Marketing and sales today
- Media ethics
Duration:
20 days spread across four months
Cost
Price 2000