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Creativity in Business Writing

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Introduction

Business writing does not have to be boring, obsessed with formats, or stiff in style. On the contrary it can be creative in its unique way.  With the new information and communication technologies, business writing has become even more interesting. In addition to acquiring the necessary ICT skills, a little linguistic imagination should make business writing more than a routine chore. Imagination cannot be taught; using it in context however requires development and training.

On the other hand, the internet, emails and various software have radically transformed the way business writing and communication are  conducted.

This workshop addresses practically the twin concern of making business writing more exciting and more conformed to the new media of information and communication.

Objectives

  1. Enhance participants’ skill in business writing and communication
  2. Improve participants’ application of new information technologies to the processes of business writing and communication
  3. Sharpen participants’ knowledge and use of current available tools in business writing
  4. Increase the research skills of participants in the content areas of business writing

For Whom

Administrative and personnel managers, company executives/secretaries, executive assistants to CEOs, business development executives/managers, customer service executives, client service executives.

Duration:

4 days

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