Introduction
The Nigerian business environment has seen increased interest in the concept of brand management and recognition of its importance. However, its value is undermined by misunderstanding of its meaning and essence. While it gained prominence during the recapitalisation cycles of the financial services sub-sector due to a flurry of “rebranding” campaigns, it also suffered misuse to the extent that when you engage sign writers to construct signages, or decorators to do a façade, the project was automatically christened “rebranding”.
For large or diversified corporations, corporate visual identity schemes are often used to create matching individual identities for their subsidiaries, or to give the various brands in the in the group a sense of shared identity through the integration of some similar communicable elements in their visual identity. In the same vein, relatively smaller firms also need a certain consistency in the communication of various aspects of their brand as the accumulation of the exact same visual presentation of any company eventually builds memorability, and with it, a positive recognition.
This course has been designed to equip participants with a sound understanding of the concept and the requisite skills to build successful brands; by exploring brand management perspectives, models and practical experiences that have achieved sustainable results and returns on investment.
For Whom
Corporate Communication Managers, Brand/Marketing Managers, Business Development Managers, Public Relations Practitioners, Graphic Artists and Media Heads in Advertising, Brand Image Developers.
Duration:
4 days