Introduction
In the past, companies were seen as being outside the society and the understanding of social contract was narrow: government providing for the public good and companies were required to obey the laws of the land and pay their taxes. Companies, big and small, contributed to their communities by way of donations or building of houses, schools, hospitals as acts of mere philanthropy.
To survive and thrive in the 21st century knowledge economy smart companies need to move away from mere philanthropic giving and be more strategic in their engagement with communities where they operate and their employees work and live.
Objective
The main aim of this seminar is to generate the ideas and modalities that could shape a new thinking in community relations by companies operating in Nigeria.
Other objectives include:
- To discuss how companies may best function as corporate citizens of the communities in which they operate.
- To analyze and highlight community relations as an important communicative strategy in corporate operations
- To train and re-skill corporate executives and community relations personnel on the changing contexts and practice of Community Relations.
Duration:
3 days