The Professional Education department of the School of Media and Communication, Pan-Atlantic University, kickstarted the first week of the 20-day programme titled Executive Program in Advertising (EXPAD-7) from May 12 to 16 2025. This executive programme, run in collaboration with Troyka group and endorsed by the Advertising Practitioners Regulatory Council of Nigeria (ARCON) is a unique blend of theoretical and practical insights, designed to offer professional dive into advertising, preparing participants for navigating complexities of brand communication.
In the opening session, Mr. Isaac Ezechukwu, the Director of the SMC Professional Education Department welcomed the participants to the course and the campus and also encouraged them to take full advantage of the course to improve their understanding of the advertising industry to chart a successful career growth that would increase their prestige and influence.