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Advanced Business Communication (ABC)

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Introduction

Business leaders need to understand that communication is a central management function that should be exercised in a creative manner to achieve results.  Communication is pervasive in business life.  It is also strategic.  It is one of the most crucial driving wheels of success in organizations.  A company is mostly as good as it is communicated to the public.

Advanced Business Communication is a flexible programme designed by the School of Media and Communication, Pan-Atlantic University, to address the identified gap in business communication and presentation among business leaders.  The programme is guaranteed to hone and revamp your business communication skills through the various discussions in the modules.

At the end of the programme, participants will be able to:

  1. Learn tactful and diplomatic communication styles, especially through the exercise of tactical thinking
  2. Know key aspects of business communication
  3. Handle media interviews and press conferences effectively
  4. Tackle communication management in crisis situations
  5. Overcome speech making anxiety and be able to make compelling speeches
  6. Motivate their teams and propel them to action
  7. Foster better relationship with both internal and external  customers
  8. Harness digital technology innovations for effective communication

For Whom:

  1. Executives from Manager grades and others who head critical departments in their organizations.
  2. Directors and other Executives  who feel the need to hone their communication skills.

Duration:

20 days spread across 4 months

15 days in-class sessions

3 days research engagement

2 days project presentation sessions

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