Competencies in Marketing and Social Research

Introduction

Managers and all those engaged in marketing functions need to constantly make good decisions. Good decisions themselves are products of sound reasoning aided by research. Nearly every management function dovetails to marketing and successful marketing is guided by a good research: how do I know what my existing and potential customers want, and how they want it? How best do I improve customer satisfaction in my service delivery? What do I do to improve my volumes? How do I expand beyond my current scope? These are some of the typical questions that can trigger a research. Evidence-based decisions are seen as credible and are typically expected to produce good and reliable results. Research skill, therefore, is a key competency needed by marketers, managers and salespersons to succeed.

Competencies in Marketing and Social Research is a 3-Day Workshop designed to sharpen the research skills of participants.  It promises to be practice-centred so as to make participants proficient in marketing and social research at the end of the course.

Expected Benefits/Outcomes:

1. Imbibe the culture of research as a professional asset
2. Be able to make evidence-based decisions
3. See research as a necessary professional step to improve quality and standards
4. Be proficient in designing and conducting own research assignments

For Whom:

1. Brand managers/sales executives
2. Community relations/salespersons
3. Business students
4. Small business owners/business development managers
5. Corporate communications managers
6. Anyone who needs to understand the principles and practice of marketing and social research

Duration:

3 days