Copy Writing Workshop

Introduction

The workshop in copywriting will equip participants with essential skills and competencies in copywriting so as to enable them write, evaluate or buy copy that will consistently achieve positive results on multiple levels – persuasion, buy-in, purchases, etc. Copywriting is about writing words that move people to action. Participants will understand the dynamics of copy appeals, what works best in copy and develop new skills of ideation and understanding of big ideas which sell the single-minded proposition with the least effort.

Course Objectives:

1. Understand what copywriting is all about
2. Write copy that grab attention
3. Understand techniques to write clearly and concisely
4. Understand preparation procedures before you begin writing
5. Understand direct mail advertising and strategy
6. Understand the dynamics of writing for print advertisements
7. Understand the dynamics of writing copy for the web
8. Understand the dynamics of writing for email marketing and demonstrate how to

For Whom:

1. Corporate communications professionals
2. Brand strategists
3. Copywriters
4. Digital Marketers
5. Advertising, marketing and sales professionals
6. And anyone who leverages communication and marketing to drive conversion and buy-in

Duration:

3 days