Strategies for Optimizing Corporate Communication Skills

Introduction

The aim of the programme is to sharpen the skills of corporate communication experts in both their major functional areas and other seemingly less important but necessary activities they are involved in. The sessions will fill gaps observed from dearth of functional reports, improper delivery and presentation methods and managing relationships wrongly that ostensibly leads to brand erosion

Expected Outcomes

At the end of the programme, participants will be able to:

1. Carry out research on events, activities, etc and use the results and inference to enhance the brand
2. Write reports, articles, speeches, press releases etc.
3. Develop skills to make presentations and keep audiences alert and focused.
4. Determine all the stakeholders in their organisations and set key strategic approaches in communicating issues to them effectively.
5. Work out ways of managing the internal public for desired outcome.
6. In crises, manage the parties involved and communicate fact without being manipulative or evasive.
7. Determine the best CSR strategy that will make business sense and contribute to growth and development of organisations.
8. Act more effectively in the use of their time and develop better interpersonal skills.
9. Be more ethical in handling all the stakeholders

For Whom

1. Corporate affairs managers, advertisers and public relations practitioners.
2. General/operations managers.
3. External / internal communicators, business development managers, customer service executives.

Duration:

5 days