The Art of Proposal Writing

Introduction

In today’s uncertain and highly competitive business environment, proposals are too important to be left to chance. The opportunity costs are too great to risk creating and submitting uninspiring, lackluster, and nonresponsive proposals. Companies and careers have literally been saved or lost due to the success or failure of a single proposal. Fortunes have been made and dreams dashed based on how favourably or otherwise a customer viewed a proposal. Note also that proposals are the critical endgame in a long process of business development or winning a business.

An organisation’s ability to consistently win more businesses than the competition is a factor of its ability to create proposals that outshine its rivals. Companies that win more business in this competitive knowledge economy know that they need to invest in improving their proposal systems and tools. Proposals are powerful and successful if they are fully responsive to the customer’s needs; if they resonate with the reader; if they are compelling, engaging, and enlightening; and if they demonstrate care, thoughtfulness, and artistry. Creating a powerful proposal is hard work, but it is not terribly complicated if you have the right tools, models, and processes, and use them effectively over time.

The Art of Proposal Writing Workshop is designed to equip participants with requisite skills, tools, models and processes for creating dynamic, informative business proposals that will effectively sell your products/services, win you more clients, and drive your organisation’s growth. It also offers participants high-impact insights and solutions designed to give their organisations a systematic process for creating competitive and responsive proposals that will increase win rates.

Course Objectives:

1. To introduce participants to the art of proposal writing
2. To develop competence in writing high-impact proposals that win businesses.

For Whom:

1. Marketing Executives
2. Project Managers
3. Corporate Communication Managers
4. All who wish to improve their proposal writing skills

Duration

1 day