Introduction

 Nearly every management function dovetails to marketing and successful marketing is guided by a good research: how do I know what my existing and potential customers want, and how they want it? How best do I improve customer satisfaction in my service delivery? What do I do to improve my volumes? How do I expand beyond my current scope? These are some of the typical questions that can trigger a research. Evidence-based decisions are seen as credible and are typically expected to produce good and reliable results. Research skill, therefore, is a key competency needed by marketers, managers and salespersons to succeed.

Competencies in Marketing and Social Research is a 3-Day Workshop designed to sharpen the research skills of participants.  It promises to be practice-centred so as to make participants proficient in marketing and social research at the end of the course.

For Enquiries:

Grace – 0806 638 5629

Isaac – 0803 346 0440

Samsideen – 0701 1017 8911

Email – professionaleducation@smc.edu.ng