SMC
Professional Course
Competencies in Marketing and Social Research

Managers and all those engaged in marketing functions need to constantly make good decisions.  Good decisions themselves are products of sound reasoning aided by research. 

SMC
Date

Jul 31, 2024

Cost

₦ 374,600

Length

3 Days

  • Date

    Jul 31, 2024

  • Cost

    ₦ 374,600

  • Length

    3 Days

Introduction

 Nearly every management function dovetails to marketing and successful marketing is guided by a good research: how do I know what my existing and potential customers want, and how they want it? How best do I improve customer satisfaction in my service delivery? What do I do to improve my volumes? How do I expand beyond my current scope? These are some of the typical questions that can trigger a research. Evidence-based decisions are seen as credible and are typically expected to produce good and reliable results. Research skill, therefore, is a key competency needed by marketers, managers and salespersons to succeed.

Competencies in Marketing and Social Research is a 3-Day Workshop designed to sharpen the research skills of participants.  It promises to be practice-centred so as to make participants proficient in marketing and social research at the end of the course.

 

For Enquiries:

Grace – 0806 638 5629

Isaac – 0803 346 0440

Samsideen – 0701 1017 8911

Email – professionaleducation@smc.edu.ng

Modules

  • Marketing Fundamentals
  • Understanding Marketing and Social Research
  • Research Need Identification and Processes for Research
  • Design and Execution of Research Projects
  • Research Presentation and Reporting
  • Presentation of Research Assignments

For Whom

– Brand managers/sales executives
– Community relations/salespersons
– Business students
– Small business owners/business development managers
– Corporate communications managers
– Anyone who needs to understand the principles
and practice of marketing and social research

Expected Outcomes

  • Imbibe the culture of research as a professional asset
  • Be able to make evidence-based decisions
  • See research as a necessary professional step to improve quality and standards
  • Be proficient in designing and conducting own research assignments

Certificate

Yes

Fees

N374,600 

Contact information

Grace Kenneth – 0806 638 5629

Isaac – 0803 346 0440

Samsideen Akano - 07010178911

Email – professionaleducation@smc.edu.ng

The faculty makes you feel like you are part of a family. You can easily meet with members of faculty whenever you need guidance

-Anita Dabor

SMC
© SCHOOL OF MEDIA AND COMMUNICATION, PAN-ATLANTIC UNIVERSITY
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