Professional Course
External Relations and Reputation Management

With the growing influence of stakeholders, their ever increasing roles, strength and significance, experts predict that trust and reputation will become the most tradeable assets of organizations in the years ahead. This explains why no organization should adopt a passive approach.


Aug 14, 2023


₦ 295,650


5 days

  • Date

    Aug 14, 2023

  • Cost

    ₦ 295,650

  • Length

    5 days


External Relations management must be geared towards establishing strong relationship with external stakeholders of an organization with a view to winning understanding and support of the activities and issues arising in the course of the organization’s operations. Reputation involves a collective representation of stakeholders’ opinions, an aggregate evaluation of an organization’s past and current behavior and a holistic impression of a company overtime, based on its performance and the ability to deliver on the brand promise and other valued outcomes to its multiple stakeholders; hence it has been aptly described as ‘a promise made and a promise kept overtime’

External relations and reputation management provides an organization with the opportunity to transmit and manage favorable aspects of its image and values by identifying opportunities and risks critical to an organization. The ability to actively monitor, analyze and adapt to both internal and external issues not only impacts the reputation of every organization positively, but ultimately boosts the success of such organizations. Organizations need to develop capacities for managing critical external relations that capture the peculiarities and specificities of those relationships as a way of enhancing their competitive edge in a dynamic business climate.


For enquiries, contact:

Opeyemi Gazali – 0806 638 5629
Vincent – 0805 812 7207
Email: professional


  • To equip participants with an understanding of the conceptual issues, fundamental principles and processes of corporate reputation management.
  • To guide participants towards the acquisition and improvement of practical skills in stakeholders engagement and proactive external relations management.
  • To expose participants to the new trends and contemporary tools in reputation management.
  • To educate participants on the importance of strategic communication skills, including critical thinking, writing, listening, business and social etiquette as critical pillars in external relations building

For Whom

  • External/internal communicators
  • Corporate affairs managers
  • Public relations practitioners
  • General/operations managers
  • Brand managers
  • Community relations managers
  • Business development managers
  • Customer relations managers
  • Senior level executives




N295,650 (without accommodation)

N393, 150 (with accommodation for 5 nights + dinner)

Contact information

Opeyemi – 0806 638 5629

Vincent - 0805 812 7207

Isaac – 0803 346 0440

Email –

“It has been an insightful 5 days here during the External Relations and Reputation Management programme at the School of Media and Communication, Pan-Atlantic University.

I would say that my expectations have truly been surpassed in many regards.I found it very satisfying and enlightening, the various modules that we participated in.

I think the coordinators of this programme have done a great job in identifying the various subjects that would make one a truly strong external communications person or a truly strong reputations management person. Looking at the modules before I started the programme, I really couldn’t identify how they were going to be as useful to me as they turned out to be. At the end of the day I think it all shows that there is a lot of skill, a lot of expertise on the part of the people that have put this together.

The facilitators have been excellent, we have had such wonderful sessions. They have been able to get people from the class to share from their various experiences. They have been able to also share from their own life experiences…– Olatomiwa Akande, External Communications Manager, Nigerian Bottling Company, Lagos, Nigeria.

-Olatomiwa Akande