Selling is the final aim of all marketing and promotional efforts, without which these efforts are in themselves futile. Selling is a skill that can be taught and learnt. The School of Media and Communication (SMC),
Pan-Atlantic University, is pleased to present a workshop
on marketing and selling aimed at helping participants
develop key skills in marketing and selling.
The workshop will provide answers to the following questions:
Please join us in a 4-day workshop as we seek answers to the above questions which will help build new marketing and selling skills for you and your organization.
– Understanding Sales, Selling and Salesmanship
– Marketing versus Selling
– Making the Winning Sales Pitch
– Writing Skills for Salespersons
– Presentation Skills in Selling
– Clinching the Big Sell from a Sea of Competitors
– The Psychology of Personal Selling
– Personal Selling in a Mass-Customer Market
– Managing the Selling Mechanism
– Developing Business Intelligence and Research in Selling
– Sales Team Leadership
– Cutting Down on Competition through
Innovative Selling Tactics
– Creativity and Innovation in Selling
– Defining Sales Territories
– Selling to Kill: Handling Competing Brands and Undecided Buyers
– Negotiation Skills for Salespersons
– Managing the Sales Force [Case for analysis]
– Remuneration and Incentives Systems [Case for analysis]
– Dissecting Peculiarities of the Nigerian Market [Exercise]
– Selling to the Cash-Strapped [Exercise]
N225, 000 (without accommodation)
N303,000 (with accommodation for 4 nights + dinner)
The School of Media and Communication at Pan-Atlantic University shapes the future of media and entertainment through excellence, ethics, and innovation.
