Marketing Communication and Selling Skills

Introduction

Selling is an exchange of a product or service for value.  Selling is the final aim of all marketing and promotional efforts, without which these efforts are in themselves futile.  Selling is a skill that can be taught and learnt. The School of Media and Communication (SMC), Pan-Atlantic University, is pleased to present a workshop on marketing and selling aimed at helping participants develop key skills in marketing and selling.

The workshop will provide answers to the following questions:

1. Where do Sales and marketing strategies meet or diverge?
2. Are there distinctive requisites that define the marketing and selling?
3. What are the marketing and selling strategies and skills that will succeed in a depressing economy such as ours?
4. What distinguish the Big Sell from the Small                            (but Continuous) Sell?
5. Are there attributes and skills peculiar to salespersons in one industry  from the others in a stringent market like Nigeria’s?
6. Can personal selling skills succeed in a mass-customer field as it does in specialised fields?
7. Are there psychological forces at play in selling?
8. What special attributes are needed to be successful in selling products with great variety in model and price?
9. What is Digital Selling?
10. How effective can it be in a multi-social-tier market like Nigeria’s?

Please join us in a 4-day workshop as we seek answers to above questions which will help build new marketing and selling skills for you and your organisation.

For Whom:

1. General Salespersons
2. Selling Function Supervisory Cadre
3. Regular and Ad Hoc Selling Reps
4. Sales Managers
5. Customer Service Functionaries
6. Outstation Selling Personnel (Regular and Ad Hoc)
7. Foot and Motorized Selling Agents
8. Agent Offices
9. Specialized Sales Functionaries.

Duration:

4 days