Public Relations and Communications Research, Measurement and Evaluation Training

Introduction

Growing acceptance and deployment of public relations has also brought increased demands for accountability. The industry has responded with new tools. Public Relations and Communications Research, Measurement and Evaluation Training will highlight the latest issues, trends and best practices in a significant area that enables public relations to earn and justify its place in the boardroom.

The Goal:

This training programme has one overarching goal of teaching best practice methodologies in communication research and evaluation and the proven principles and methods of using internal and external communication to improve on and sustain a more positive image of the organisations and institutions that deploy public relations.

Key Take-aways:

1. Global best practices in communication research and evaluation, from AMEC through UK’ GCC to South Africa. Participants would get physical and online copies of these documents.
2. Establish measurement standards for company activities  and programmes.
3. Reinforce principles and linkages between measurement  and evaluation and successful corporate communication.
4. Action steps in strategic communication planning;
5. Participant engagement in actions for image repair and enhancement;
6. How to evaluate the performance of public relations campaigns.

For Whom:

1. Corporate Communications Officers/Managers
2. Public Relations Managers
3. Marketing Analysts

Duration

3 days