This training programme has one overarching goal of teaching
best practice methodologies in communication research and
evaluation and the proven principles and methods of using
internal and external communication to improve on and sustain
a more positive image of the organizations and institutions that
deploy public relations.
The workshop will provide answers to the following questions:
Please join us in a 4-day workshop as we seek answers to the above questions which will help build new marketing and selling skills for you and your organization.
1. Global best practices in communication research and evaluation, from AMEC through UK’ GCC to South Africa. Participants would get physical and online copies of these documents.
2. Establish measurement standards for company activities and programmes.
3. Reinforce principles and linkages between measurement and evaluation and successful corporate communication.
4. Action steps in strategic communication planning;
5. Participant engagement in actions for image repair and enhancement;
6. How to evaluate the performance of public relations campaigns.
N225, 000 (without accommodation)
N303,000 (with accommodation for 4 nights + dinner)
The School of Media and Communication at Pan-Atlantic University shapes the future of media and entertainment through excellence, ethics, and innovation.
