Strategic Managerial and Leadership Communication

The workshop will provide answers to the following  questions:

• Where do Sales and marketing strategies meet or diverge
• Are there distinctive requisites that define marketing and selling?
• What are the marketing and selling strategies and skills that will succeed in a depressing economy such as ours?
• What distinguish the Big Sell from the Small (but Continuous) Sell?
• Are there attributes and skills peculiar to Salespersons in one industry from the others in a stringent market like Nigeria’s?
• Can Personal selling skills succeed in a mass-customer field as it does in specialized fields?
• Are there psychological forces at play in Selling?
• What special attributes are needed to be successful in selling products with great variety in model and price?
• What is Digital Selling?
• How effective can it be in a multi-social-tier market like Nigeria’s?

Please join us in a 4-day workshop as we seek answers to the above questions which will help build new marketing and selling skills for you and your organization.