Acedemic Program

MSc in Media and Communication

About MSc in Media and Communication

The MSc programme is a response to the needs of the industry and has been conceived as a combination of academic and professional training. This purpose will be attained through curriculum design, especially the content that was developed in consultation with industry stakeholders, and through pedagogical methods. In the writing stream, we have kept in mind the desire of industry leaders in print, audiovisual, film and video, as well as corporate communication, for graduates with high conceptual and technical skills.
Our programme is uniquely designed to produce professionals with flexible and adaptive skills, able to perform maximally not only in the media and communication industries, but in fact in any business environment. A Masters degree from the School of Media and Communication is a guarantee of quality. Our industry partners who have asked us for this can hardly wait for the products.
In the enterprise stream, the need of industry for talents that build and maintain corporate brands and images, and who are able to manage overall growth, has translated into a programme which is the first of its kind in our continent. With phenomenal growth in film and video, in new media, in ICT generally, not to speak of private operators in print, radio and television in Nigeria, the market is wide open for quality graduates in media and communication.
As the world emphasizes more and more SMEs, and entrepreneurship, the media and creative industries are looking for a new kind of practitioner: the enterprising, dynamic writer or producer or director or manager who creates or develops content for various media, brings new products to the market place, and can sustain growth in our increasingly competitive environment. This is what our programme is about: forming the new players in an industry undergoing rapid changes. In fact we expect some of our graduates to opt for self-employment, confident that what they have learnt with us will take them to the topmost heights of their careers.
The pedagogical approach which combines classroom experience with practice-expert sessions, and the presence of media professionals (Senior Fellows and Fellows) who teach in it along side academics, ensure that students are imparted with knowledge and skills that would make them highly competent professionally and able to meet the challenges of operating in an increasingly complex and interdependent global environment.The internship programme that exposes students to real life professional experience over a minimum of three months, while researching their dissertations at the same time, ensures that students test their new found skills, knowledge and insights in the real world before graduation.

Admission Requirements (for either format)

First degree in a relevant discipline (minimum of second class lower division). Candidates with an HND or its equivalent must possess a post graduate diploma from a recognized university to apply.

Marketing Communication Stream

The marketing communications stream focuses on integrative approaches to the management of corporate identity, strategic product and service messaging, and knowledge-driven marketing. Using a variety of teaching approaches, but with special attention to case method and practical work (particularly field work), candidates of this stream are trained to be industry-ready experts of global standard in marketing communications.
We expect students who will go on to brilliant careers in marketing, advertising, brand management, public relations, media relations, consumer affairs, sales promotion, government and public affairs management, general media practice, events management, research and development, among other industry areas.
Core Courses

  • Market research and analysis
  • Marketing strategy
  • Brand strategy and communication
  • Advert planning and analysis of audience & media
  • Public relations strategies
  • New media and marketing communications
  • Experiential and alternative marketing

*Please note that any stream with below minimum admission numbers will not run.

Media Enterprise Stream

The stream on Media Enterprise is designed to help students understand the media industry and the challenges of transforming creative ideas into innovative media products. The programme will therefore have a substantial component of entrepreneurial studies to prepare graduates for starting and managing enterprises in the media industry. The emphasis on entrepreneurship is consistent with the current direction of introducing entrepreneurship courses in university curricula.
Pan-Atlantic University has gained much experience in the field of entrepreneurship over the past five years through teaching and consulting programmes at the Centre for Entrepreneurship Studies. This experience will now be applied to the media, a field of great potential for innovative products and services. Core Courses

  • Leadership Strategies in Media Organizations
  • Planning and Development Strategies
  • Marketing and Advertising
  • Financial Analysis in the Media
  • Policy, Law and Taxation in the Media Industry
  • Organizational Communication
  • Creativity and Innovation in the Communication Industry

 *Please note that any stream with below minimum admission numbers will not run.

Writing for the Media in a Changing World Stream

MSc: Writing for the Media in a Changing World
The stream on Writing for the Media will provide graduates with advanced creative skills, and with specialized knowledge in writing and reporting, that can be applied to any media or forms of communication. Rather than specializing in only one narrow channel of communication (print, audiovisual, advertising or public relations), graduates will be able to apply their skills across the media. At the same time, through the elective course component, specialized interest areas are catered for. The emphasis of this stream is creating content and core skill development. It is recognized that the quality of a media product (a film, a TV program, a news story, an advertisement, a web material) starts with the quality of its content. Communicating ideas, stories, and various media content in a creative and effective way is the focus of this stream. Core Courses

  • Advanced Reporting Techniques
  • Advanced Creative Writing
  • Documentary Scripting
  • Editing Skills
  • Graphics Design and Editing
  • Media Law in Nigeria
  • Business Journalism

*Please note that any stream with below minimum admission numbers will not run.

MSc in Film Production

The Mission of the Programme:The master’s programme in film production is designed to develop creative and competent professionals who will, at the same time, be responsible, and ethically-minded persons. The programme will endeavour to impart to the students the required intellectual, ethical and professional values that will facilitate best practice and inculcate in them a sense of responsibility for the greater good.
The programme will consist of intensive practical and theoretical courses, which will encompass key areas of film production such as scripting, directing, editing, cinematography and sound production. Due emphasis will be given to the four vectors that make film a composite profession: the artistic, the technological, the philosophical, and the entrepreneurial. The programme is structured such that it taps into the intersection of these vectors of film.
The programme will seek to erase the gap between the training acquired at the university level and the needs of the industry by facilitating direct interaction with the industry. The goal is to ensure that graduates from the programme will be industry ready and capable of generating gainful employment for themselves and others.
The Philosophy of the Programme:The programme seeks to inculcate in the students the knowledge and the skills required for a successful career either in film making or as an academic specialising in film. Thus the programme will be a combination of both the academic and the professional. It will seek to animate the intersection of theory and practice in the philosophical, the entrepreneurial, the technological and the aesthetic dimensions of film.
Admission Requirements:

  • Bachelor’s Degree in Film/Television/Motion Picture Production. Holders of this qualification shall be admitted directly to the third semester of the programme
  • HND in Film/Television/Motion Picture Production. Holders of any of this qualification shall be admitted directly to the second semester of the programme
  • Bachelor’s Degree/HND in any cognate discipline [Mass Communication/Communication Arts, Theatre Arts/Dramatic Arts, etc.]. Holders of this qualification shall be eligible for some discretionary waivers, depending on the nature and strength of their previous work, as evidenced in their transcript/portfolio; and
  • Bachelor’s Degree/HND in any other discipline.

Duration of the programme:Three semesters for direct entry and five semesters for non-direct entry, both in full time mode The Course StructureThe programme shall allow for the following areas of specialization:

  • Scripting & Directing for the screen
  • Cinematography

Each area of specialization in the programme shall target each of the following film process/content:

  • The short film
  • The TV/film documentary
  • The TV interview programme
  • The feature film
  • Adaptations to the screen
  • The TV serial drama
  • The commercial filmlet/TV commercial; and
  • The music video.

Application details for the 2020/2021 academic year will be announced.

 Application Period: 25 March to 25 September, 2020
Exam Dates: From June 22 to September 29, 2020
Entrance Exam Type: Candidates will be expected to undergo an aptitude test, essay writing and oral assessment (Lagos only).
Candidates with current or recent satisfactory scores in GRE or GMAT will be exempted from the aptitude test but will be assessed via essay writing and an oral interview.
Lecture Days: Monday-Friday: 9.00am – 5pm

MSc Objectives

The general objectives of this programme are to:

  • Provide a high quality Masters programme in the area of communication and media comparable to the best in the world by applying internationally tested principles and techniques appropriate to the Nigerian environment
  • Impart a high level of education relevant to the needs of the nation and the African continent through maintaining a strong relationship with the creative industries and media
  • Train and instil in our students the highest level of ethics in the pursuit of their professional work and personal life, thus preparing them to play an active role in social transformation with a sense of purpose and integrity
  • Create an atmosphere that encourages the pursuit of excellence in scholarship, service and personal growth.

Specifically the MSc programme aims to:

  • Develop the technical, conceptual and creative skills of our students to the highest level in three media and communication areas, writing for the media, media enterprise and marketing communications
  • Instill ethical principles and practices in the formation of media and communication professionals
  • Train students in best practice in theoretical and applied research in the discipline
  • Develop an entrepreneurial spirit in students in three core skill areas

Requirements

Admission
 Admission requirements into the programme shall include the following:

  • Possession of a Bachelors (Hons) degree in a relevant discipline from an accredited university with at least a Second Class Lower Division (Candidates with a HND or equivalent and who have an additional appropriate qualification may also apply)
  • Satisfy the School in a selection process (including an aptitude test, essay writing and an oral interview; applicants with satisfactory scores in the GRE or GMAT will only be exempted from the aptitude test)
  • Satisfy other University/Postgraduate requirements
*5 Credits passes (including English)
*Academic Transcript to be submitted before the end of December 2020
*NYSC Certificate/or Exemption

Downloads

Graduation

To be awarded the Master of Science (M.Sc.) degree, candidates must take and pass a minimum of 45 units made up of the following:

  • 21 Units of compulsory courses
  • 18 units of core and elective courses
  • 6 units of dissertation

Candidates must also successfully defend a dissertation before a panel of examiners constituted by the school.

Accomodation

Accommodation Details
While Pan-Atlantic University itself does not provide accommodation for students, it has made available land within University property for hostels to be built and administered by private developers. All hostels built on University land are within a short walking distance of the academic buildings and comply with University regulations. The price of accommodation will depend on hostel developers and the room configurations. Room configurations are usually:

  • Single room
  • Double room
  • Three or four-person room

The providers may also charge a refundable caution deposit. Students may choose from this list of approved hostel providers:

Female Hostels

  1. Pearl Hostel Phone numbers: 08102164333, 07036503695, 08102164312, 07046310437. Email: sales@firstworld-communities.com  info@firstworldpearl.com Website: http://www.firstworldpearl.com/
  2. Trinity Hall of Residence Phone numbers: 08090886281, 08058346676 Email: trinityhallpau@gmail.com Website: http://www.trinityhallpau.com/

Male Hostel

  1. Amethyst Hall Phone numbers: 01-4605149, 08025050459 Email: info@amethysthall.com Website: http://www.amethysthall.com

Application Detail

Applications are invited from suitably qualified candidates for admission into full time and part time programmes for the degree of Masters in Media and Communication in any of the following streams

*Please note that any stream with below minimum admission numbers will not run.

ProgrammesMSc (Part -Time)MSc (Full -Time)
EntryFirst degree in a relevant discipline (minimum of second class lower division). Candidates with an HND or its equivalent must possess a post graduate diploma from a recognized university to apply.
Requirements*5 Credits passes (including English)
*Academic Transcript to be submitted before the end of December
*NYSC Certificate/or Exemption                                                                                     *Two Referee forms
3 years post-graduation work experience, preferably in a media and communication position.1-year post-graduation work experience (NYSC will suffice)
Duration21 months (4 semesters and 3 months internship)12 months (2 semesters and 3 months internship)
Lecture FormatClassroom Session CalendarPart-timeFull-time
Saturday: 9.00am – 6.20pmMonday – Friday
 No Lectures on Environmental Saturday9.00am-5.00pm
1 intensive week in every semester, during the intensive week, classes will be Monday – Saturday 9.00am – 5.00pm
Applications20 January – 30 September, 202020 January – 30 September, 2020
 EntranceAptitude test, Essay writing and Oral interview (Lagos only)
 ExamCandidates with satisfactory scores in GRE or GMAT will only be exempted from the aptitude test
Exam DateApril 25, June 20, August 1, August 29, September 12, September 26, 2020April 25, June 20, August 1, August 29, September 12, September 26, 2020
Oral InterviewApril 25, June 20, August 1, August 29, September 12, September 26, 2020April 25, June 20, August 1, August 29, September 12, September 26, 2020
Start DateOctober 5, 2020October 3, 2020
Download Forms

MSC Referee Request Form 

(Kindly provide one academic referee and one professional referee)

MSC Referee Request Form 

(Kindly provide one academic referee and one professional referee)

MSC_transcript_request_form

MSC_transcript_request_form

Apply NowApply Now
Application FeesN10, 000 to be paid after filling the application form online at sims.pau.edu.ng
Lecture VenuePan-Atlantic University KM 52, Ajah /Epe Express Road near Eleko Beach Bus-stop, Ibeju-Lekki, LagosPan-Atlantic University KM 52, Ajah /Epe Express Road near Eleko Beach Bus-stop, Ibeju-Lekki, Lagos
Contact DetailsNdidi: 0708 864 1465; Thelma: 0701 782 5427  (BB Pin: 5C294CBE) E-mail: msc@smc.edu.ng

Fee & Structure

Fees & Structure

The fees for the programmes cover tuition, course materials (no textbook), the use of ancillary facilities, etc., and they are as follows:

Full Time: N2, 435, 730

Part Time: N3, 464, 175

 

However, the fees can be paid in installments as follows:

M.Sc.  2020/2021 FULL-TIME FEES:

  •  Plan A: Full Tuition Fees: N 2, 435, 730 with2.5% discount (N 2, 374,836. 75)

 (The discount is applicable if payment is made upon admission in September 2020).

  • Plan B: 1st Semester Fees: N 1, 217, 865 
  • 2ndSemester Fees: N 1, 217, 865 

 

  • Plan C: 1st Installment: N 1, 217, 865 (upon admission in September 2020)
  • 2nd Installment: N 300, 000 (November 2020)
  • 3rd Installment: N 300, 000 (January 2021)

   (The same fees are applicable in the 2nd semester)

M.Sc. 2020/2020 PART-TIME FEES: 

  • Plan A: Full Four Semesters Tuition Fees: N 3, 464, 175 with 2.5% discount (N 3, 377, 570.63k).

 (The discount is applicable if payment is made upon admission in September 2020).

  • Plan B: Per Semester Full Fees: N866, 043.75k 
  • Plan C:Per Semester Installment Fees:
  • 1st Installment: N 666, 043. 65k (upon admission in September 2020)
  • 2nd Installment: N 200, 000 (Six weeks to the semester examination in January 2021).

 (The same is applicable in the remaining three semesters)

 Please call 07088641465, 07017825427, or send an email: msc@smc.edu.ng for further inquiries.

FAQ

MSc: FAQs

Frequently Asked Questions About MSc in Media and Communication

Q: I have a Higher National Diploma/ a third class degree, how can I apply for the MSC programme?

A: With a HND qualification, you need a Post-Graduate Diploma from a recognized University in any discipline to enable you apply.

Q: I am a graduate of a non-Media and Communication degree; can I apply for the MSC programme?
A: Yes if you meet the other requirements.
Q: Are the tuition fees paid instalmentally?
A: Yes, there are three flexible payment plans. You only have to adopt the one that suits you.
Q: What is your entrance exam like and how can I prepare for it?
A: Our entrance exam is similar to the GMAT/ GRE because it tests verbal, logical, abstract, essay writing and quantitative skills, therefore you can use the GMAT and GRE preparatory materials.
Q: Do I have to do the GMAT/ GRE and your entrance examinations to apply for the MSC programme?
A: Only one exam is necessary, but you may do both exams to improve your chances.
Q: I wrote the entrance exams previously, but I was not admitted. Can I re-apply?
A: Yes, you can initiate the application process again. Former application details will not apply.
Q: What is a good GMAT/ GRE score?
A: The GMAT /GRE is a standardized exam used by schools to assess how well students are likely to perform in the classroom. The GMAT/ GRE measures basic verbal, quantitative and analytical writing skills. We will consider scores above 50% as a good score.
Q: Can I specialize in one stream and have the knowledge of other streams?
A: Yes. You can take elective courses from the other streams.
Q: Can I choose my place of internship?
A: Although the school provides internship places but the student can also suggest a place provided it is in line with the school curriculum.
Q: Is on-campus accommodation guaranteed?
A: Yes. We have enough hostel accommodation for our students.
Q: Is on-campus accommodation compulsory?
A: No. Students are free to make their choices.
Q: What security measures are in place at the university?
A: The University has provide on-campus security for students and their property
Q: Where will I take my meals?
A: There are different cafeteria and other quick service restaurants on campus
Q: What extra curricular activities are available?
A: Available sports centre
Q: Are there provision/facilities for the disabled on campus?
A: Yes, Ramps are provided available facilities to aid their movement
Q: How much does the accommodation cost?
A: The price of accommodation will depend on hostel developer and the room configurations. We expect that maximum payable by a student would be as follows:

  • Single room – N550,000
  • Bed space in a double room – N400,000 – N470,000
  • Bed space in a room with 3 to 4 beds – N350,00 – N410,000
Q: What about an international exchange programme?
A: It could be arranged but all expenses will be borne by the student.
Q: What are my chances of getting a very good job after studying in your school?
A: Your chances of getting a good job after your studies are as high as your skills and your initiative. We provide in-class and out-of-class learning experiences to enable you fit perfectly into an organization. However, it is left to you to prove yourself to prospective employers.
Q: Is it possible to work and study?
A: Yes but only with the part-time programme. It runs for 21 months. It comprises 18months classroom experience and exams and a mandatory 3months internship (office or project base), with a minimum of 80% classroom attendance.
Q: When is my transcript needed?
A: Your transcript is expected before the end of December.
Q: How do I apply?
A: Please log on to www.sims.pau.edu.ng to apply online. The form must be filled out with precise information to demonstrate your academic ability, professional outlook, and your personality. Two Reference forms should be completed by people who know you on an academic or professional level and can comment on the area stated.
© SCHOOL OF MEDIA AND COMMUNICATION, PAN-ATLANTIC UNIVERSITY