Modules

• Strategic reasons for building a government relations program
• How to get a government relations program started
• What a government relations program plan should consist of
• Understanding the effects of politics, law and policies on government relations program
• From Bills to Acts of the Parliament
• Strengthening your Government Affairs Team
• Fundamentals of ethical lobbying
• Influencing public opinion and support
• Ethics and government relations program
• Becoming a person of influence with emotional and social intelligence
• The business/ financial/budgetary elements of government relations program
• Media strategy (main stream and social media) for government relations program
• Case studies; role plays; group work and projects

For Whom

• Communication and Public Affairs Managers of Ministries and Parastatals
• Corporate Communication Officers and Managers of Organizations
• Protocol Officers in Organizations and Government Departments
• Chiefs of Staff to State Governors
• Other interested professionals

Expected Outcomes

At the end of the course, participants are expected to: ·      

• Learn how to engage successfully with the legislative and government arms of the public sector for harmonious relationship

• Show how bills and laws affect businesses and regulators; and how the legislature a and the executive relate, as well as the laws and rules they work with and how these affect businesses and organizations.

• Know how to engage better with the various publics of the Organization
• Be able to establish principles and linkages between communication and public relations spending and the impact

• Establish action steps in strategic communication planning
• Know how to evaluate the performance of public relations campaigns
• Explore the strategies, features, strengths and best practices of different social media platforms – Facebook, LinkedIn, Twitter, Instagram and others.

• Understand the role social media plays in building image, growth and visibility, and how to build and manage social platforms.

• Establish measurement standards for company activities and programmes
• Know best practices for building a government relations programme

Enquiries

Grace Kenneth, Tel: 08066385629, 08033460440, email: gkenneth@pau.edu.ng

Samsideen 07010178911, email:sakano@pau.edu.ng

      Or visit www.smc.edu.ng or www.smss.edu.ng

Certificate

Yes

Fees

Fee:                  N307,500 per participant. Fee includes course materials, breakfast and lunch.

Contact information