Undergraduate Programme
B.Sc. Mass Communication

At the School of Media and Communication (SMC) , we aspire to be the hub of learning in media and communication on the African continent. Here, creativity meets enterprise and theory meets practice.



Welcome to a study in the field that shapes the way we live in our world today.

The B.Sc Mass Communication degree at the School of Media and Communication Pan-Atlantic University is accredited by the Advertising Practitioners Council of Nigeria (APCON). This accreditation serves the interest of SMC graduates by eliminating the necessity for writing the Advertising professional examinations if they choose a career in Advertising. Students who want to pursue advertising as a career are thereby enabled to get direct professional registration upon graduation.

Aspects you will study include:

  • Computer Graphics Design
  • Computer Animation
  • TV and Video Production
  • Photo Journalism
  • Radio Broadcasting
  • Book Publishing
  • Advertising Techniques
  • Corporate Communications
  • Internet and Digital Communication
  • Features and Magazine writing
  • News Reporting and Editing
  • Script Writing

SMC…Redefining the media and communication landscape. At the School of Media and Communication (SMC) , we aspire the hub of learning in media and communication in the African continent. Here, creativity meets enterprise and theory meets practise. Since its inception in 2006 (as the Centre for Media and Communication), the SMC has been on a journey that has led us to redefine programming in the media and communication landscape in our country. Going at breathtaking pace, we started the M.Sc. in Media and Communication, two years after we were born, in such innovative fields as Marketing Communications, Journalism and Media Enterprise. Soon after, we commenced PGD programmes in Design and Digital Media, Community Relations and Multimedia Journalism. Early in 2014, we began our PhD in Media and Communication. To complete our new vision of becoming a full fledged university, in November 2014, we introduced a B.Sc. in Mass Communication while planning to enrich our offerings with other innovative areas in the very near future. Our Undergraduate programmes are designed to:

  • provide you with quality education in media and communication studies
  • prepare you for entry into the exciting world of media and communication
  • make you the best choice for employers in your chosen career

Why you should choose SMC…

  • Our programmes are accredited by relevant academic and professional bodies.
  • We maintain a close relationship with notable international universities.
  • We have firm collaborations with leading industry and corporate organizations in Nigeria and overseas.
  • We have a wide alumni network that will help nurture your career and develop rewarding contacts in relevant business organizations.



UTME Entry Requirements

  • Current JAMB approve cut-off mark
  • O’ Level result
  • Register for our screening at
  • Score the minimum JAMB approved cut-off mark for the year of admission.
  • The required UTME subjects are any three from Arts or Social Sciences.

Direct Entry Requirements

To be eligible, an applicant is required to have one of the following qualifications:

a. Two advanced level passes in Arts, or Social Science subjects.
b. International Baccalaureate Diploma (IB) in relevant subjects.
c. NCE with merit in a relevant discipline.
d. An OND/HND credit level in a relevant discipline.

Inter-university Transfer Requirements

a.A transfer student must be a current student of the university from which he/she seeks to transfer and should have a clean disciplinary record.
b. A transfer student from a Nigerian University is required to possess a JAMB score that is not less than the minimum score of PAU students admitted into his/her intended department in his/her admission year or the minimum JAMB score as approved in the year of admission into the university.
c. A transfer student should possess the minimum Pan-Atlantic and inter departmental entry requirement and should have obtained these prior to entry into the university from where transfer is being sought.
d. A transfer student should have made a minimum cumulative grade point average of 2.50 on a 5.00 point scale to qualify for consideration into 200 level. Students with a CGPA not lower than 1.50 may be considered for admission into 100 level.
e. The application should be accompanied by student’s transcript, which will be verified.
f. If at any stage irregularity is discovered in the papers presented by the students, such students shall be withdrawn from the University.
g. A student can only transfer into the same course of study – or a similar course where applicable – that he/she was engaged in previously in his/her original university.
h. The number of students offered admission by transfer shall not exceed 10% of the number of students in the class they are to join.
I. All applications for inter-university transfer will remain open until the close of the admission process.

At SMC I have met nice teachers, tough subjects, very good labs so I get to learn a lot of things and the school's facilty is very welcoming and very nice."

-Okoye Gabriel Ikechukwu
M.Sc. Media and Communication, FT 7 Class


“I am a 100-level student of Information Science and Media Studies (ISMS) School of Media and Communication, Pan-Atlantic University. I want to become a professional graphics designer after school.

They came to my school Graceland College but at the time I did not show much interest. It was when I had gone to study for an A' Levels programme at Qaardan Educational Foundation that Dr. Okafor told me that I am good at graphics and some other IT related subjects and that she would like for me to study here. So I decided to take a look at it, then I applied and got a scholarship eventually.

I am excited about the forthcoming matriculation ceremony though I will be attending alone. This is because my family resides in the east. It will not be easy to have them all come from the east.

At SMC I have met nice teachers, tough subjects, very good labs so I get to learn a lot of things. There are very good computers in the lab so I get to practice a lot especially with the Mac. There are also good drawing pads. The school's facilty is very welcoming and very nice." –  Okoye Gabriel Ikechukwu 100 level student of Information Science and Media Studies (ISMS).

-Okoye Gabriel Ikechukwu
M.Sc. Media and Communication, FT 7 Class