At the School of Media and Communication (SMC) we aspire to be the hub of learning in media and Communication in the African continent.
Did you know that all of our programmes in PROFESSIONAL EDUCATION are available for bespoke offering?
At the School of Media and Communication (SMC) we aspire to be the hub of learning in media and Communication in the African continent.
Did you know that all of our programmes in PROFESSIONAL EDUCATION are available for bespoke offering?
This programme has been designed to teach participants the ways in which organisations use public relations, marketing communication, advertising, persuasion and public theory, and communication campaigns to communicate in order to accomplish a goal.
In today’s knowledge economy, communication has become a key issue in successful leadership of organisations and nation state. Wars are fought, won or lost via communication. It is a very critical tool in selling the organisation’s vision and mission to both internal and external publics.
What makes communication strategic is when it is consistent with the organisation’s vision, mission, and values as well as when it is able to improve or enhance the organisation’s strategic positioning and global competitiveness.
To survive and thrive in this highly uncertain and competitive business environment requires that organisations engage in purposeful communication. The increasing complexity of the knowledge economy has challenged the capacity for organisations to engage in long-term strategic planning.
The key questions to explore therefore is the extent to which professional communicators within organizations are a part of strategy formulations, the degree to which communications are aligned with organisational strategy, the effectiveness of communication strategies and campaigns, as well as the role of organisations and stakeholders in the society.
How individuals and organisations use communication and media to negotiate their role in highly mediated societies is very important as well as the nature of communication between an organisation and its external audiences.
For enquiries:
Grace – 0806 638 5629
Samsideen – 07010178911
Isaac – 0803 346 0440
Email – professionaleducation@smc.edu.ng
The objectives of this programme are as follows:
The program offers an immersion into the knowledge and competencies for effective management and leadership. Through case studies, lectures, classroom discussions, exercises, role plays, working sessions and peer interactions, participants learn how to use pragmatic and current practices to deliver value to their organisation’s internal and external constituencies. A strong emphasis is laid on the applicability of concepts and practices to the Nigerian business environment.
Yes
N374,600
-Anita Dabor
