SMC
Professional Course
Brand Expressions Forum

In the words of George Bernard Shaw, “The single biggest problem in communication is the illusion that it has taken place.” Thus, in as much as communication is intended to express the functions and benefits of a brand, today’s fiercely competitive market ensures that organizations remain in a state of endless struggle to gain considerable share of voice.

SMC
Date

Mar 27, 2020

Cost

₦ 18,552

Length

1 Days

  • Date

    Mar 27, 2020

  • Cost

    ₦ 18,552

  • Length

    1 Days

Background

In the words of George Bernard Shaw, “The single biggest problem in communication is the illusion that it has taken place.” Thus, in as much as communication is intended to express the functions and benefits of a brand, today’s fiercely competitive market ensures that organizations remain in a state of endless struggle to gain considerable share of voice. While organizations appear to be in a state of flux against the backdrop of the concurrence of plurality and accessibility of communication channels, the question arises as to how brands can effectively express themselves to engage and elevate their target markets to the aspired level of satisfaction and loyalty.

Purpose

Major aim of the Forum is to share enlightened views on promoting brand sustainability against the backdrop of recurrent questions such as:

What is your brand?

Who is your brand really talking to?

What do you want your target market and stakeholders to know about you?

What differentiates your brand from the competition?

What do you want them to do with your brand- now and in the future?

For Whom

Corporate Communications Managers

Public Relations Managers

Brand & Product Managers

Reputation Managers

Customer Experience Managers

Forum Format

Keynote Presentation (Characteristics of Expressive Brands)

Two Discussion Sessions

Venue

School of Media and Communication (SMC) Pan-Atlantic University, Main Campus, Km 52 Lekki-Epe Expressway, Ibeju-Lekki, Lagos.

Enquiries

Isaac – 08033460440

Opeyemi – 0806 638 5629, 0805 812 7207

Email – info@smc.edu.ng

Purpose

Major aim of the Forum is to share enlightened views on promoting brand sustainability against the backdrop of recurrent questions such as:

What is your brand?

Who is your brand really talking to?

What do you want your target market and stakeholders to know about you?

What differentiates your brand from the competition?

What do you want them to do with your brand- now and in the future?

The Forum hopes to challenge brand custodians to objectively and consistently monitor the strength of their brand expressions among target audiences and key stakeholders across all communication channels.

From Whom

Corporate Communications Managers

Public Relations Manager

Brand & Product Managers

Reputation Managers

Customer Experience Manage

Forum Format

Keynote Presentation (Characteristics of Expressive Brands)

Two Discussion Sessions

More Info

Date: 2 November, 2017

Time: 10.30am – 4.00pm

Venue: School of Media and Communication (SMC) Pan-Atlantic University, Main Campus, Km 52 Lekki-Epe Expressway, Ibeju-Lekki, Lagos

Enquiries

Isaac 08033460440

Opeyemi – 0806 638 5629, 0805 812 7207

Email – info@smc.edu.ng

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SMC
© SCHOOL OF MEDIA AND COMMUNICATION, PAN-ATLANTIC UNIVERSITY