SMC
Professional Course
Brand Expressions Forum

“The single biggest problem in communication is the illusion that it has taken place.” George Bernard Shaw

SMC
Date

Apr 15, 2021

Cost

₦ 35,000

Length

1 Day

  • Date

    Apr 15, 2021

  • Cost

    ₦ 35,000

  • Length

    1 Day

Background

In as much as communication is intended to express the functions and benefits of a brand, today’s fiercely competitive market ensures that organizations remain in a state of endless struggle to gain considerable share of voice. While organizations appear to be in a state of flux against the backdrop of the concurrence of plurality and accessibility of communication channels, the question arises as to how brands can effectively express themselves to engage and elevate their target markets to the aspired level of satisfaction and loyalty.

Objective

The forum hopes to challenge brand custodians to objectively and consistently monitor the strength of their brand expressions among target audiences and key stakeholders across all communication channels.

Specifically, the forum aim to share enlightened views on promoting brand sustainability against the backdrop of recurrent questions such as:

  • What is your brand?
  • Who is your brand really talking to?
  • What do you want your target market and stakeholders to know about you?
  • What differentiates your brand from the competition?
  • What do you want them to do with your brand- now and in the future?

For Whom

  • Corporate Communications Managers
  • Public Relations Managers
  • Brand & Product Managers
  • Reputation Managers
  • Customer Experience Managers

Forum Format

Keynote Presentation (Characteristics of Expressive Brands)

Two Discussion Sessions

Course Fees

N 35, 000 (without accommodation)

Contact information

Opeyemi – 0806 638 5629, 0805 812 7207

Damilola - 08063237056

Isaac – 0803 346 0440

Email – professionaleducation@smc.edu.ng; info@smc.edu.ng

The faculty makes you feel like you are part of a family. You can easily meet with members of faculty whenever you need guidance

-Anita Dabor

SMC
© SCHOOL OF MEDIA AND COMMUNICATION, PAN-ATLANTIC UNIVERSITY