To survive and thrive in the 21st century knowledge economy smart companies need to move away from mere philanthropic giving and be more strategic in their engagement with communities where they operate and their employees work and live.
In the past, companies were seen as being outside the society and the understanding of social contract was narrow: government providing for the public good and companies were required to obey the laws of the land and pay their taxes. Companies, big and small, contributed to their communities by way of donations or building of houses, schools, hospitals as acts of mere philanthropy. To survive and thrive in the 21st century knowledge economy smart companies need to move away from mere philanthropic giving and be more strategic in their engagement with communities where they operate and their employees work and live.
For enquiries, contact:
Grace – 0806 638 5629
Isaac – 0803 346 0440
Samsideen – 07010178911
Email: professional education@smc.edu.ng
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The School of Media and Communication at Pan-Atlantic University shapes the future of media and entertainment through excellence, ethics, and innovation.
