SMC
Professional Course
Competencies in Marketing and Social Research

Managers and all those engaged in marketing functions need to constantly make good decisions.  Good decisions themselves are products of sound reasoning aided by research.

SMC
Date

Jul 14, 2021

Cost

₦ 253,000

Length

3 Days. 14- 16 July, 2021

  • Date

    Jul 14, 2021

  • Cost

    ₦ 253,000

  • Length

    3 Days. 14- 16 July, 2021

Introduction

 Nearly every management function dovetails to marketing and successful marketing is guided by a good research: how do I know what my existing and potential customers want, and how they want it? How best do I improve customer satisfaction in my service delivery? What do I do to improve my volumes? How do I expand beyond my current scope? These are some of the typical questions that can trigger a research. Evidence-based decisions are seen as credible and are typically expected to produce good and reliable results. Research skill, therefore, is a key competency needed by marketers, managers and salespersons to succeed.

Competencies in Marketing and Social Research is a 4-Day Workshop designed to sharpen the research skills of participants.  It promises to be practice-centred so as to make participants proficient in marketing and social research at the end of the course.

Modules

  • Marketing Fundamentals
  • Understanding Marketing and Social Research
  • Research Need Identification and Processes for Research
  • Design and Execution of Research Projects
  • Research Presentation and Reporting
  • Presentation of Research Assignments

For Whom

-Brand managers/sales executives
– Community relations/salespersons
– Business students
– Small business owners/business development managers
– Corporate communications managers
– Anyone who needs to understand the principles
and practice of marketing and social research

Expected Outcomes

  • Imbibe the culture of research as a professional asset
  • Be able to make evidence-based decisions
  • See research as a necessary professional step to improve quality and standards
  • Be proficient in designing and conducting own research assignments

Certificate

Yes

Fees

N250, 000 (without accommodation)

N308,500 (with accommodation for 3 nights + dinner)

Contact information

Opeyemi – 0806 638 5629, 0805 812 7207

Damilola - 08063237056

Isaac – 0803 346 0440

Email – professionaleducation@smc.edu.ng; info@smc.edu.ng

The faculty makes you feel like you are part of a family. You can easily meet with members of faculty whenever you need guidance

-Anita Dabor

SMC
© SCHOOL OF MEDIA AND COMMUNICATION, PAN-ATLANTIC UNIVERSITY