The Chief Executive Officer to whom every other person looks for direction – plays a very critical role in organisational development in brand building and nurturing.
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The Chief Executive Officer to whom every other person looks for direction – plays a very critical role in organisational development in brand building and nurturing.
Many chief executives and business leaders regard the brand as a purely marketing communications issue. They imagine branding as a separate track from their day-to-day efforts at building the organisation, except when the organisation is faced with a crisis.
Branding is really about the chief executive’s job, if the brand is eroded, the CEO’s competence is called to question. Branding and organisational development are not exclusive of each other; the brand provides a foundation for all business activities, including potential growth. Branding goes well beyond marketing. Any branding effort an organisation undertakes will have limited success if business leaders, as brand custodians do not ensure that all aspects of the business reflect and are aligned to the values, essence and identity of the brand.
For enquiries, contact:
Grace – 0806 638 5629
Isaac – 0803 346 0440
Vincent – 0805 812 7207
Email: professionaleducation@smc.edu.ng
The CEO as Brand Custodian
Branding: An Inside Job
Organizational Energy: People, Processes and Productivity
Corporate Culture and Employee Alignment
Corporate Economics, Ethics and Values
Personal Identity and Productivity: managing yourself for enduring success
Yes
N208, 000 (without accommodation)
N268,000 (with accommodation for 2 nights + dinner)
The School of Media and Communication at Pan-Atlantic University shapes the future of media and entertainment through excellence, ethics, and innovation.