SMC
Professional Course
Internal Branding for Business Leaders and HODs

The Chief Executive Officer to whom every other person looks for direction – plays a very critical role in organizational development in brand building and nurturing. Many chief executives and business leaders regard the brand as a purely marketing communications issue. They imagine branding as a separate track from their day-to-day efforts at building the organisation, except when the organization is faced with a crisis.

SMC
Date

Jul 26, 2022

Cost

₦ 178,000

Length

26 - 27 July, 2022

  • Date

    Jul 26, 2022

  • Cost

    ₦ 178,000

  • Length

    26 - 27 July, 2022

Introduction

The Chief Executive Officer to whom every other person looks for direction – plays a very critical role in organizational development in brand building and nurturing.

Many chief executives and business leaders regard the brand as a purely marketing communications issue. They imagine branding as a separate track from their day-to-day efforts at building the organisation, except when the organization is faced with a crisis.

Branding is really about the chief executive’s job, if the brand is eroded, the CEO’s competence is called to question. Branding and organizational development are not exclusive of each other; the brand provides a foundation for all business activities, including potential growth. Branding goes well beyond marketing. Any branding effort an organization undertakes will have limited success if business leaders, as brand custodians do not ensure that all aspects of the business reflect and are aligned to the values, essence and identity of the brand.

 

 

For enquiries, contact:

Opeyemi Gazali – 0806 638 5629, 0805 812 7207
Damilola Adekunle – 08063237056
Email: professional education@smc.edu.ng

Objective

To equip participants with knowledge on how to align their organisation’s business and brand strategies as mutually compatible strategic objectives which help to translate the brand into bottom-line results.To provide participants with the tools required to build and sustain corporate energy through intrinsic values, principles and practices that are communicable and believable to their stakeholders.

Modules

The CEO as Brand Custodian

Branding: An Inside Job

Organizational Energy: People, Processes and Productivity

Corporate Culture and Employee Alignment

Corporate Economics, Ethics and Values

Personal Identity and Productivity: managing yourself for enduring success

Delivery

Lectures, Case Studies, Practical/Interactive Sessions, Role Play, Group Presentations

For Whom

  • Business Leaders
  • Heads of Departments of
    • Corporate Communications
    • Marketing
    • Public Relations
    • Human Resources

Resource Person

  • Dr. Christopher Kolade
  • Dr. Ken Ikpe
  • Dr. Richard Ikiebe
  • Prof. Emevwo Biakolo

Certificate

Yes

Fees

N178, 000 (without accommodation)

N219,000 (with accommodation for 2 nights + dinner)

Contact information

Opeyemi – 0806 638 5629, 0805 812 7207

Damilola - 08063237056

Isaac – 0803 346 0440

Email – professionaleducation@smc.edu.ng; info@smc.edu.ng

The faculty makes you feel like you are part of a family. You can easily meet with members of faculty whenever you need guidance

-Anita Dabor

SMC
© SCHOOL OF MEDIA AND COMMUNICATION, PAN-ATLANTIC UNIVERSITY