SMC
Professional Course
Internal Branding for Business Leaders and HODs

The Chief Executive Officer to whom every other person looks for direction – plays a very critical role in organisational development in brand building and nurturing. 

SMC
Date

Aug 3, 2023

Cost

₦ 208,000

Length

3 - 4 August

  • Date

    Aug 3, 2023

  • Cost

    ₦ 208,000

  • Length

    3 - 4 August

Introduction

Many chief executives and business leaders regard the brand as a purely marketing communications issue. They imagine branding as a separate track from their day-to-day efforts at building the organisation, except when the organisation is faced with a crisis.

Branding is really about the chief executive’s job, if the brand is eroded, the CEO’s competence is called to question. Branding and organisational development are not exclusive of each other; the brand provides a foundation for all business activities, including potential growth. Branding goes well beyond marketing. Any branding effort an organisation undertakes will have limited success if business leaders, as brand custodians do not ensure that all aspects of the business reflect and are aligned to the values, essence and identity of the brand.

 

For enquiries, contact:

Grace – 0806 638 5629
Isaac  – 0803 346 0440
Vincent  – 0805 812 7207
Email: professionaleducation@smc.edu.ng

Objective

To equip participants with knowledge on how to align their organisation’s business and brand strategies as mutually compatible strategic objectives which help to translate the brand into bottom-line results.To provide participants with the tools required to build and sustain corporate energy through intrinsic values, principles and practices that are communicable and believable to their stakeholders.

Modules

The CEO as Brand Custodian

Branding: An Inside Job

Organizational Energy: People, Processes and Productivity

Corporate Culture and Employee Alignment

Corporate Economics, Ethics and Values

Personal Identity and Productivity: managing yourself for enduring success

Delivery

Lectures, Case Studies, Practical/Interactive Sessions, Role Play, Group Presentations

 

Duration – 2 days

For Whom

  • Business Leaders
  • Heads of Departments of Corporate Communications, Marketing, Public Relations, Human Resources etc.

Certificate

Yes

Fees

N208, 000 (without accommodation)

N268,000 (with accommodation for 2 nights + dinner)

Contact information

Opeyemi – 0806 638 5629

Isaac – 0803 346 0440

Professional Education – 0805 812 7207

Email – professionaleducation@smc.edu.ng

The faculty makes you feel like you are part of a family. You can easily meet with members of faculty whenever you need guidance

-Anita Dabor

SMC
© SCHOOL OF MEDIA AND COMMUNICATION, PAN-ATLANTIC UNIVERSITY