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Stakeholder Relations and Media Management

Handling the media and other stakeholders requires skills that cut across public relations, human management and crisis management. Particularly in moments of organizational crisis whether great or small, it is important to know what sort of messages to provide the public, how to influence what the media will say about the incident, minimize brand impact and avoid brand erosion.

Table of Contents

Introduction

The workshop will provide answers to the following  questions:

  • Where do Sales and marketing strategies meet or diverge
  • Are there distinctive requisites that define marketing and selling?
  • What are the marketing and selling strategies and skills that will succeed in a depressing economy such as ours?
  • What distinguish the Big Sell from the Small (but Continuous) Sell?
  • Are there attributes and skills peculiar to Salespersons in one industry from the others in a stringent market like Nigeria’s?
  • Can Personal selling skills succeed in a mass-customer field as it does in specialized fields?
  • Are there psychological forces at play in Selling?
  • What special attributes are needed to be successful in selling products with great variety in model and price?
  • What is Digital Selling?
  • How effective can it be in a multi-social-tier market like Nigeria’s?

Please join us in a 4-day workshop as we seek answers to the above questions which will help build new marketing and selling skills for you and your organization.

Modules

For Whom

  • General Salesperson
  •  Selling Function Supervisory Cadre
  • Regular and Ad Hoc Selling Reps
  • Sales Managers
  • Customer Service Functionaries
  • Outstation Selling Personnel (Regular and Ad Hoc)
  • Foot and Motorized Selling Agents
  • Agent Offices
  • Specialized Sales Functionaries.

Expected Outcomes

Enquires

Certificates

Fees

N225, 000 (without accommodation)

N303,000 (with accommodation for 4 nights + dinner)

Contact Information

Grace – 0806 638 5629 Samsideen – 07010178911 Isaac – 08033460440 Email – professionaleducation@smc.edu.ng

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