Introduction

More than ever before, the importance of stakeholder engagement is now on the front burner of many image and brand managers of organizations. This follows a growing realization of the sensitivity of the modern stakeholder, who wants to be recognized and appreciated every at inch of the relationship. Of course, wise organizations know that the survival of their businesses depend a great deal on making sure that every stakeholder is given due attention and respect. The same concern and attention go for managing the media in crisis situations. Handling the media and other stakeholders requires skills that cut across public relations, human management and crisis management. Particularly in moments of organizational crisis whether great or small, it is important to know what sort of messages to provide the public, how to influence what the media will say about the incident, minimize brand impact and avoid brand erosion.

The 3-day seminar on Stakeholder Relations and Media Management will focus on helping participants improve their capacity for engaging successfully with the publics of their organization before, during and after crisis moments.

For Enquiries:

Grace – 0806 638 5629

Samsideen – 07010178911

Isaac – 08033460440

Email – professionaleducation@smc.edu.ng