Copywriting is about writing words that move people to action. Participants will understand the dynamics of copy appeals, what works best in copy and develop new skills of ideation and understanding of big ideas which sell the single minded proposition with the least effort.
The workshop in copywriting will equip participants with essential skills and competencies in copywriting so as to enable them write, evaluate or buy copy that will consistently achieve positive results on multiple levels – persuasion, buy-in, purchases, etc. Copywriting is about writing words that move people to action. Participants will understand the dynamics of copy appeals, what works best in copy and develop new skills of ideation and understanding of big ideas which sell the single-minded proposition with the least effort.
For Enquiries:
Grace – 0806 638 5629
Isaac – 0803 346 0440
Samsideen – 0701 017 8911
Email – professionaleducation@smc.edu.ng
The programme would be of value to:
Corporate communications professionals
Brand strategists
Copywriters
Digital Marketers
Advertising, marketing and sales professionals
And anyone who leverages communication and marketing to drive conversion and buy-in
Yes
N381,600 per participant
The School of Media and Communication at Pan-Atlantic University shapes the future of media and entertainment through excellence, ethics, and innovation.
