SMC
Professional Course
Media & Communication Psychology Masterclass

In a fast-changing world, this course seeks to equip learners with skills to apply, enhance and analyze the impact of emerging media, gauging its effects on individuals, groups and businesses. Participants will be exposed to the intersection of psychology, media and technology and how the combo can be best used for socially constructive ends as well as gain practical knowledge to create applied solutions for sustainable change in the society.

SMC
Date

Sep 15, 2021

Cost

₦ 205,000

Length

3 days

  • Date

    Sep 15, 2021

  • Cost

    ₦ 205,000

  • Length

    3 days

Introduction

In this 3-day course, participants will be equipped with the requisite tools and frameworks to understand, analyze and apply the psychology of media as well as its effects on individuals, groups and the society at large. They will also understand how psychology can be applied to enhance media design leading to avid media consumption. In the course, participants would explore the principles and techniques from relevant branches of psychology to study how exposure to media of all sorts can be used to positively influence human behaviour. Its application would be examined using digital entertainment such as gaming, print media, film and music, television and advertising and many other forms of media. Participants will also be exposed to cognitive biases that guide decision-making, how to direct attention with visual cues and increase non-conscious motivation to encourage desired behaviour during media consumption. They will explore psychological effects of media, how it can be researched and how to apply psychology to understand, develop and predict people’s interaction with media. Further uses will be discussed in education, recreation, art and even interpersonal relations in the workplace.

Course Content

  • Introduction to media psychology principles and application

  • Psychological peculiarities of various media – social, digital, electronic media

  • Media analysis from the lens of psychology and neuroscience

  • Complex interaction of media technologies with human behaviour and society

  • Understanding cognitive biases in decision making

  • Application of colour psychology to media content creation and dissemination

  • Introduction to digital foot printing; basic principles and application

Learning Outcome

At the end of the class participants would be able to:

  • Apply the knowledge and skills set to deconstruct the relationship between psychology and media
  • Carry out media analysis from the psychological point of audience needs
  • Develop effective content across different media
  • Leverage media to tell stories that excite and persuade media consumers to take desired actions

For Whom

The programme would be of value to:

  • Marketing professionals
  • Copywriters
  • Brand strategists
  • Corporate communications executives
  • Media planners & buyers
  • Press secretaries to ministers and governors of states of the federation
  • And any professional who uses media in any form to communicate, inform and persuade.

Fees

N205, 000 (course fee only)

N263,500 (course fee with accommodation for 3 nights + dinner)

 

Certificate

Yes

Venue

School of Media and Communication (SMC)

Pan-Atlantic University (Main Campus)

Km 52, Lekki-Epe Expressway, Ibeju-Lekki

Lagos, Nigeria

Contact information

Moses- 0803 076 9336

Opeyemi – 0806 638 5629

Francis- 0808 817 0000

Damilola - 0805 812 7207

Isaac – 0803 346 0440

Email – professionaleducation@smc.edu.ng

The faculty makes you feel like you are part of a family. You can easily meet with members of faculty whenever you need guidance

-Anita Dabor

SMC
© SCHOOL OF MEDIA AND COMMUNICATION, PAN-ATLANTIC UNIVERSITY