In a fast-changing world, this course seeks to equip learners with skills to apply, enhance and analyze the impact of emerging media, gauging its effects on individuals, groups and businesses. Participants will be exposed to the intersection of psychology, media and technology and how the combo can be best used for socially constructive ends as well as gain practical knowledge to create applied solutions for sustainable change in the society.
In this 3-day course, participants will be equipped with the requisite tools and frameworks to understand, analyze and apply the psychology of media as well as its effects on individuals, groups and the society at large. They will also understand how psychology can be applied to enhance media design leading to avid media consumption. In the course, participants would explore the principles and techniques from relevant branches of psychology to study how exposure to media of all sorts can be used to positively influence human behaviour. Its application would be examined using digital entertainment such as gaming, print media, film and music, television and advertising and many other forms of media. Participants will also be exposed to cognitive biases that guide decision-making, how to direct attention with visual cues and increase non-conscious motivation to encourage desired behaviour during media consumption. They will explore psychological effects of media, how it can be researched and how to apply psychology to understand, develop and predict people’s interaction with media. Further uses will be discussed in education, recreation, art and even interpersonal relations in the workplace.
Introduction to media psychology principles and application
Psychological peculiarities of various media – social, digital, electronic media
Media analysis from the lens of psychology and neuroscience
Complex interaction of media technologies with human behaviour and society
Understanding cognitive biases in decision making
Application of colour psychology to media content creation and dissemination
Introduction to digital foot printing; basic principles and application
At the end of the class participants would be able to:
The programme would be of value to:
N205, 000 (course fee only)
N263,500 (course fee with accommodation for 3 nights + dinner)
School of Media and Communication (SMC)
Pan-Atlantic University (Main Campus)
Km 52, Lekki-Epe Expressway, Ibeju-Lekki