SMC
Professional Course
COPYWRITING WORKSHOP

Copywriting is about writing words that move people to action. Participants will understand the dynamics of copy appeals, what works best in copy and develop new skills of ideation and understanding of big ideas which sell the single minded proposition with the least effort.

SMC
Date

Sep 13, 2023

Cost

₦ 210,000

Length

3 days

  • Date

    Sep 13, 2023

  • Cost

    ₦ 210,000

  • Length

    3 days

Introduction

The workshop in copywriting will equip participants with essential skills and competencies in copywriting so as to enable them write, evaluate or buy copy that will consistently achieve positive results on multiple levels – persuasion, buy-in, purchases, etc. Copywriting is about writing words that move people to action. Participants will understand the dynamics of copy appeals, what works best in copy and develop new skills of ideation and understanding of big ideas which sell the single-minded proposition with the least effort.

Objectives

 Understand what copywriting is all about
 Write copy that grab attention
 Understand techniques to write clearly and concisely
 Understand preparation procedures before you begin writing 
 Understand direct mail advertising and strategy
 Understand the dynamics of writing for print advertisements
 Understand the dynamics of writing copy for the web
 Understand the dynamics of writing for email marketing and demonstrate how to do it

For Whom

The programme would be of value to:
 Corporate communications professionals
 Brand strategists
 Copywriters
 Digital Marketers
 Advertising, marketing and sales professionals
 And anyone who leverages communication and marketing to drive conversion and buy-in

Fees

N210,000 per participant

N300,000 (with accommodation and dinner for 3 nights)

"The AWARES programme helped me to become a great communicator in just four months. This is a feat I have tried to achieve for more than 20 years. I certainly recommend this training to everyone struggling with verbal or writing communication.”    

-Adetoun Funmilayo Agboola, Special Needs Coordinator, Greenspring School Lagos

SMC
© SCHOOL OF MEDIA AND COMMUNICATION, PAN-ATLANTIC UNIVERSITY