At the School of Media and Communication (SMC) we aspire to be the hub of learning in media and Communication in the African continent.
Did you know that all of our programmes in PROFESSIONAL EDUCATION are available for bespoke offering?
At the School of Media and Communication (SMC) we aspire to be the hub of learning in media and Communication in the African continent.
Did you know that all of our programmes in PROFESSIONAL EDUCATION are available for bespoke offering?
Copywriting is about writing words that move people to action. Participants will understand the dynamics of copy appeals, what works best in copy and develop new skills of ideation and understanding of big ideas which sell the single minded proposition with the least effort.
The workshop in copywriting will equip participants with essential skills and competencies in copywriting so as to enable them write, evaluate or buy copy that will consistently achieve positive results on multiple levels – persuasion, buy-in, purchases, etc. Copywriting is about writing words that move people to action. Participants will understand the dynamics of copy appeals, what works best in copy and develop new skills of ideation and understanding of big ideas which sell the single-minded proposition with the least effort.
For Enquiries:
Grace – 0806 638 5629
Isaac – 0803 346 0440
Samsideen – 0701 017 8911
Email – professionaleducation@smc.edu.ng
Understand what copywriting is all about
Write copy that grab attention
Understand techniques to write clearly and concisely
Understand preparation procedures before you begin writing
Understand direct mail advertising and strategy
Understand the dynamics of writing for print advertisements
Understand the dynamics of writing copy for the web
Understand the dynamics of writing for email marketing and demonstrate how to do it
The programme would be of value to:
Corporate communications professionals
Brand strategists
Copywriters
Digital Marketers
Advertising, marketing and sales professionals
And anyone who leverages communication and marketing to drive conversion and buy-in
N249,000 per participant
N339,200 (with accommodation and dinner for 3 nights)
Yes
-Adetoun Funmilayo Agboola, Special Needs Coordinator, Greenspring School Lagos
