SMC
Professional Course
NeuroMarketing Masterclass

This workshop will equip participants with essential skills and competencies from the emerging fields of neuroscience and neuro-marketing to enable them design courses of action that will consistently achieve positive results on multiple levels – persuasion, buy-in, purchases, etc. Participants will understand the basic brain mechanisms in consumer choices and develop new skills of entering into the world of the consumer to communicate value with the least effort.

SMC
Date

Nov 9, 2021

Cost

₦ 185,000

Length

Nov 9 - 12

  • Date

    Nov 9, 2021

  • Cost

    ₦ 185,000

  • Length

    Nov 9 - 12

Introduction

This course will take participants on a journey into the minds of the consumer to unravel conscious, subconscious and unconscious mechanisms that underlie decision making.

It will address the fundamental question: “To what extent are the processes underlying the initial consumer responses and final decision on product and services conscious, subconscious and unconscious?

Participants will appreciate how understanding the mind and brain of consumers can improve how companies measure, predict, and influence how they think, feel, and respond to companies’ product and service offerings?

Participants will be introduced to some of the basic methods in the emerging fields of consumer neuroscience and neuromarketing. Basic brain mechanisms in consumer choice, and the future uses of neuroscience in business would be evaluated with practical examples and case studies. The workshop would also help participants optimize conversion rates, change buyer behaviour by leveraging on the knowledge of how human brain works to increases sales.

The course will also draw upon the techniques in neuro-linguistic programming to examine patterns of behaviour and help increase self-awareness within one’s self as well as others. It would effectively equip participants to change pattern of thoughts and emotions when communicating with anyone using NLP techniques.

Enquiries:

Moses- 0803 076 9336; Francis- 0808 817 0000; Opeyemi – 0806 638 5629; Isaac – 0803 346 0440

Email – professionaleducation@smc.edu.ng

Course Content

  • Introduction to neuromarketing 

  • Understanding the connscious, subconscious and unconscious minds

  • Personality types and information processing & assimilation

  • Perspective positioning (perceptual views) 

  • Attention and consciousness 

  • Sensory marketing, emotions and feelings, wanting and liking

  • Overview of NLP (Neuro Linguistic Programming) 

  • NLP Communication model 

  • Internal representation within us and ways of seeing things differently

  • Language pattern to convince others

  • Anchoring tools and reframing the mind

  • Case studies and video demonstrations

  • Ethical considerations in neuromarketing

Learning Outcome

At the end of the class participants would be able to:

  • Appreciate and explain how signal processing in the brain works so that messages really get into the mind of your audience.
  • Modulate and control how the content of messages will be perceived, interpreted and acted
  • Raise buying motivation: Understand the audience better to increase the motivation to buy products and services.
  • Apply neurolinguistic programming techniques to subliminally and consciously persuade consumers

For Whom

The programme would be of value to:

  • Corporate communications professionals
  • Brand strategists
  • Media planners & buyers,
  • Advertising, marketing and sales professionals
  • Press secretaries to ministers and governors of states of the federation
  • And anyone who leverages communication and marketing to drive conversion and buy-in

Fees

N185,000 (course fee for online class)

N265,000 (course fee for in-class)

N343,000 (with accommodation for 4 nights + dinner)

 

Certificate

Yes

Venue

School of Media and Communication (SMC)

Pan-Atlantic University (Main Campus)

Km 52, Lekki-Epe Expressway, Ibeju-Lekki

Lagos, Nigeria

Contact information

Moses- 0803 076 9336

Opeyemi – 0806 638 5629

Francis- 0808 817 0000

Damilola - 0805 812 7207

Isaac – 0803 346 0440

Email – professionaleducation@smc.edu.ng

The faculty makes you feel like you are part of a family. You can easily meet with members of faculty whenever you need guidance

-Anita Dabor

SMC
© SCHOOL OF MEDIA AND COMMUNICATION, PAN-ATLANTIC UNIVERSITY