This workshop will equip participants with essential skills and competencies from the emerging fields of neuroscience and neuro-marketing to enable them design courses of action that will consistently achieve positive results on multiple levels – persuasion, buy-in, purchases, etc. Participants will understand the basic brain mechanisms in consumer choices and develop new skills of entering into the world of the consumer to communicate value with the least effort.
This course will take participants on a journey into the minds of the consumer to unravel conscious, subconscious and unconscious mechanisms that underlie decision making.
It will address the fundamental question: “To what extent are the processes underlying the initial consumer responses and final decision on product and services conscious, subconscious and unconscious?
Participants will appreciate how understanding the mind and brain of consumers can improve how companies measure, predict, and influence how they think, feel, and respond to companies’ product and service offerings?
Participants will be introduced to some of the basic methods in the emerging fields of consumer neuroscience and neuromarketing. Basic brain mechanisms in consumer choice, and the future uses of neuroscience in business would be evaluated with practical examples and case studies. The workshop would also help participants optimize conversion rates, change buyer behaviour by leveraging on the knowledge of how human brain works to increases sales.
The course will also draw upon the techniques in neuro-linguistic programming to examine patterns of behaviour and help increase self-awareness within one’s self as well as others. It would effectively equip participants to change pattern of thoughts and emotions when communicating with anyone using NLP techniques.
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Introduction to neuromarketing
Understanding the connscious, subconscious and unconscious minds
Personality types and information processing & assimilation
Perspective positioning (perceptual views)
Attention and consciousness
Sensory marketing, emotions and feelings, wanting and liking
Overview of NLP (Neuro Linguistic Programming)
NLP Communication model
Internal representation within us and ways of seeing things differently
Language pattern to convince others
Anchoring tools and reframing the mind
Case studies and video demonstrations
Ethical considerations in neuromarketing
At the end of the class participants would be able to:
The programme would be of value to:
N185,000 (course fee for online class)
N265,000 (course fee for in-class)
N343,000 (with accommodation for 4 nights + dinner)
School of Media and Communication (SMC)
Pan-Atlantic University (Main Campus)
Km 52, Lekki-Epe Expressway, Ibeju-Lekki