SMC
Professional Course
Public Relations and Communications Research, Measurement And Evaluation Training

This training programme has one overarching goal of teaching best practice methodologies in communication research and evaluation and the proven principles and methods of using internal and external communication to improve on and sustain a more positive image of the organizations and institutions that deploy public relations.

SMC
Date

Oct 16, 2024

Cost

₦ 343,300

Length

16 - 18 October

  • Date

    Oct 16, 2024

  • Cost

    ₦ 343,300

  • Length

    16 - 18 October

Introduction

Growing acceptance and deployment of public relations has also brought increased demands for accountability. The industry has responded with new tools. Public Relations and Communications Research, Measurement and Evaluation Training will highlight the latest issues, trends and best practices in a significant area that enables public relations to earn and justify its place in the board room.

 

For enquiries, contact:

Grace – 0806 638 5629

Samsideen  –   0701 017 8911

Isaac    –       0803 346 0440

Email: professionaleducation@smc.edu.ng

Objectives

1. Teach principles: the latest benchmarks and cases in research and evaluation in communication.
2. Link the principles and benchmarks to communication management in Nigeria and the case for corporate communication and public relations to lead from first principles through the application of research and evaluation.
3. Teach participants principles, methods, and strategies of strategic branding communication, image management, reputation repair, mixed-methods designs, and media optimisation modelling.
4. Guide participants to produce action steps, communication plans, communication materials, and actual communication results aimed at addressing branding and reputation problems.
5. Lead participants to use case studies from the financial services sector and regulation to become acquainted with real-world problem-solving approaches.

Learning Outcome

1. Global best practices in communication research and evaluation, from AMEC through UK’s GCC to South Africa. Participants would get physical and online copies of these documents.
2. Establish measurement standards for company activities and programmes.
3. Reinforce principles and linkages between measurement and evaluation and successful corporate communication.
4. Action steps in strategic communication planning;
5. Participant engagement in actions for image repair and enhancement;
6. How to evaluate the performance of public relations campaigns.

Who Should Attend?

Corporate Communications Officers/Managers
Public Relations Managers
Marketing Analysts
Media Relations Managers

 

Fees

Course fees

N343,300

Certificate

A certificate of participation will be awarded to participants who attend all the modules and fulfills all the requirements of the programme.

Contact information

Grace - 0806 638 5629

Isaac -  0803 346 0440

Samsideen - 07010178911

Email: professionaleducation@smc.edu.ng

The faculty makes you feel like you are part of a family. You can easily meet with members of faculty whenever you need guidance

-Anita Dabor

SMC
© SCHOOL OF MEDIA AND COMMUNICATION, PAN-ATLANTIC UNIVERSITY
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